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Purina Mills to Extend its Horse Owner's Workshop Program, Bringing Equine Education and Entertainment to Towns Across America

Horse Tack - Press Release

Officials for Purina Mills Horse Business Group confirmed today that they plan to extend their largest horse event of the year, The Purina Mills Horse Owner's Workshop (HOW). How is a traveling program designed to provide horse owners with valuable information about equine nutrition, veterinary issues, training techniques, new gear, products and more.

"HOW is without question the most popular and most successful program we've ever created," said Dr. Scott King, D.V.M., Marketing Manager Purina Mills Horse Business Group. "Every year, more Purina Mills dealers offer this program and more horse owners come out and participate. It's a growing fun-filled community, where everyone learns and laughs.

The Purina Mills Horse Owner's Workshop gives horse lovers the chance to get first-hand information and interact with equine specialists and professionals in a local setting, which wouldn't normally be available.

Purina Mills officials stress the importance of bringing the event to local communities. This strategy allows events to be customized, where topics of local interest can be integrated with overall messages with universal appeal.

HOW also offers a money-saving benefit to those who attend. All participants receive valuable coupons ranging from rebates on trucks to discounts on equine products used in the barn every day.

"Another great element of HOW is our sweepstakes," added King. "We decided to do something a little different this year. We're offering a once-in-a-lifetime equine travel package, featuring a Colorado riding vacation and a ton of new gear, worth over $10,000. It's something special a lot of people dream of, but just never do. The sweepstakes lets that dream come true for someone."

"But that's just the Grand Prize. We'll also be giving away four John Deere ATVs as regional prizes. The opportunities really are limitless here. And with the coupons, rebates and special offers, everyone walks away with something pretty substantial," said a smiling King, as he thumbed trough the HOW handouts and coupons.

Purina Mills officials will also encourage local horse owners to take part in a popular feed trial, designed specifically for HOW participants: the Omolene Challenge. The trial feeding program offers local residents the opportunity to get two free bags of Omolene when they buy two bags, providing essentially a month's feed for a horse. Purina Mills claims that by switching feed, the horse will have a shinier coat, brighter eyes, better physical appearance and possibly even an improved attitude in as little as 30 days.

Nutritional information is still the essential force behind HOW. But recognizing the need for a more well-rounded forum, Purina Mills chose to bring in other companies and veterinarians to make HOW a one-stop for horse owners. This progressive approach seems to be resonating with everyone who attends.

Founded in 1894, Purina Mills Brands are recognized today as the category leaders in animal nutrition. Purina Mills feeds over one million horses per day, as well as a host of other animals, ranging from domestic livestock to wild birds and deer to zoological animals.

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