SmartPak Equine Launches SmartPink line to Benefit Breast Cancer Research

Horse Tack - Press Release

SmartPak Equine has teamed up with the National Breast Cancer Foundation (NBCF) to offer Kensington's line of durable and functional horse products in a striking pink plaid design, dubbed SmartPink, available exclusively through SmartPak. SmartPak will donate 20% of the net profit from the sales of the SmartPink line to NBCF, which works to increase breast cancer survival rates through education and free access to mammograms for those in need.

Kensington products are known for their innovative design and durable construction. The SmartPink line of products will include fly sheets and fly masks, all-weather horse clothing, saddle totes, and a wide variety of equipment carry-alls.

"As many horse owners already know, Kensington products have a unique and thoughtful design. The color pink has been used extensively to build awareness of increasing rates of breast cancer, and we are proud to offer this exclusive Pink Plaid in the full line of Kensington Products. We've always advocated for the health of horses, and now we can advocate for the health of the women that own them." stated company founder, Becky Minard.

A trusted retailer to thousands of equestrians, SmartPak Equine is best known for its SmartPaks, which are nutritional supplements for horses packaged into custom daily doses. With over 250 supplements and a complete line of horse care supplies, SmartPak has developed a reputation for delivering innovative products with outstanding service.

"The SmartPink program is a major milestone for our company. Giving back to the equine community has always been one of our most important corporate values," said Jaralyn Gibson, VP of New Business Development for SmartPak. "SmartPink is a great way for riders to use their horse dollars to join the fight against breast cancer, and we are proud to be one of the first equine businesses to offer such program."

Horse owners can join in the fight against breast cancer beginning April 1st, 2005 by purchasing the SmartPink products from SmartPak Equine. Buy them as gifts for the women in your life or as a show of public support for breast cancer awareness. Don't miss this special opportunity to fight breast cancer right in your own barn.

Products available in the SmartPink line include:

All Purpose Saddle Bag
Belly Band
Boot Carry All
Breakaway Halter w/Lead
Rope Halter w/Lead
Dressage Saddle Bag
Protective Sheet
Pony Protective Sheet
Protective Neck Rug
Fly Mask w/Ears
Fleece Fly Mask
Pony Fly Mask
Fly Boots
Pony Fly Boots
Tail Cover
Saddle Pads
Western Saddle Bag
Western Saddle Cover
Western Saddle Pad Carry Bag
Stall Guard
Trailer Organizer
Trailering Boots
Garment Bag
Garment/Chap Bag
Grooming Apron
Gear Bag Large
Show Tote

For more information about SmartPak and to purchase SmartPink products, visit or call 800/461-8898.
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