Ariat Press Release

Building its world class design team, Ariat International, Inc. has hired Lisa K. Smith, a 22-year veteran of Western footwear design, as a Designer overseeing Ariat’s Western Performance and Western Fashion footwear lines. Ms. Smith joins Ariat after eleven years with Justin Brands, where she served as Line Builder for the Tony Lama brand, and is one of the only female designers in the highly competitive Western footwear industry.

In her new position with Ariat, Ms. Smith will be responsible for the continued evolution of the men’s and women’s Western product lines. She will focus on expanding the company’s core products while also designing fashion-forward styles with mainstream consumer appeal.

“I’m thrilled to be part of a team so committed to developing and selling top quality, high performance products,” she says. “Ariat products are all about authenticity and utility; they fit well, feel good, and provide maximum functionality for Western riders. I’m eager to bring to Ariat my experience with colors, trends, and the intricacies of fit to complement the high performance technology of Ariat and make Ariat products stand out from the crowd,” she says.

According to Beth Cross, Ariat’s Co-Founder and President, Smith’s industry knowledge and outstanding track record illustrate the company’s commitment to attracting the best and brightest talent in the footwear business. “Ariat has been successful because of our commitment to our core customer in our design and development of products. Lisa is a terrific addition to the Ariat team. She will help us achieve our most important goal: to provide high quality, performance footwear for top riders from around the world.”

Prior to Ariat, Ms. Smith’s focus during her tenure at Justin Brands was the development of products for emerging markets for the Tony Lama brand. Ms. Smith also served as product manager for Mahan Western Industries, where she created and developed all of the company’s products and oversaw brand placement at the retail level. Finally, Ms. Smith’s extensive background also included serving as Operations Director for JAM Apparel Group and serving as a Product and Material Manager for The Hyer Company/Tony Lama Company.

Ms. Smith’s expertise has been recognized with the prestigious Footwear Plus Award for Excellence in Design in 2001 for her work on behalf of the Tony Lama line.

About Ariat
Ariat International is a leading manufacturer of innovative performance equestrian and casual footwear and apparel. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800-899-8141 or visit them online at
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