Ariat Reinvents Equestrian Footwear Once Again With Its New Footwear Category: The Endurance Collection One-of-A-Kind Collection Appeals to Both Western and English Enthusiasts - Union City, CA – Ariat International announces the expansion of its enormously popular Endurance collection. The Ariat Endurance Series started in 2003 with the introduction of the Ariat Terrain™, the first riding boot ever designed to accommodate the hiking, running and riding required by serious trail and professional Endurance riders. One of Ariat’s fastest selling products among English and Western riders alike, the Terrain™ is a true equestrian cross-trainer, combining athletic styling with a riding outsole and Ariat’s exclusive ATS Technology™ for maximum comfort.
For Spring ’04, Ariat has expanded the Endurance Collection with the launch of Ariat Waterproof Terrain™, Ariat Women’s Terrain Mule™, Ariat Women’s Speed™, Ariat Men’s and Women’s Pulse™ .
“The launch of our Endurance Collection has been one of the most successful in our company’s history. By creating a cross-training boot that appeals in both function and fashion to English and Western riders alike, we feel that we have elevated the bar in equestrian boot design,” stated Beth Cross, President of Ariat International.
Ariat’s new Waterproof Terrain™ is an ideal addition to any rider’s fall or winter wardrobe with its waterproof leathers and seam-sealed construction. The Waterproof Terrain™ includes other features from the original Terrain that make this product so compelling: ATS™ composite precision molded forked shank for stability; ETC™ low friction footbed to reduce heat build-up; a moisture-wicking anti-bacterial, anti-odor sockliner; and Dual Density Duratread™ outsole with a unique tread pattern for superior traction. This boot is perfect for riding as well as hiking, walking, trail running and outdoor adventure.
“Ariat’s Terrain are great for the trail walking and running required in endurance riding,” says 2003 Tevis Cup and Death Valley Encounter winner, Heather Reynolds. “I definitely think they made a big difference in my horse winning the award for ‘best condition’ at Tevis because I was able to give him breaks on the down hills while I ran along side him. The new Waterproof Terrain™ will be a great addition to my competition gear.”
The Ariat Women’s Terrain Mule™ has a laced upper, creating a perfect fit for these comfortable slip-ons. Ariat Women’s Speed™ also comes in the popular mule style and features premium water-resistant suede uppers in colorful Sand/Rust and Blue/Sand two-tones. Finally, the Ariat Pulse™ for men and women has full-grain leather and suede uppers that are accented with stretch Neoprene top collars, providing water resistance and exceptional fit and comfort.
Each shoe includes Ariat’s Advanced Torque Stability (ATSÔ) technology with a composite, precision molded forked shank a Dual-density Duratread™ outsole with unique tread pattern and premium fabrics and leathers chosen for their lightweight durability and breathability.
Ariat TerrainÔ, Ariat Waterproof Terrain™, Ariat Women’s Terrain MuleÔ, Ariat Women’s Speed™ and Ariat Pulse™ can be purchased at select retailers for $69.95 to $119.95. Visit Ariat.com for a retailer near you.
About Ariat International is a leading manufacturer of innovative performance equestrian and casual footwear and apparel. Ariat products are sold in a network of retail outlets around the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800-899-8141 or visit them on-line at www.ariat.com.