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Leather Goods of Spain Launches New Line to Benefit Breast Cancer Initiatives
Equine Resources International
Leather Goods of Spain launched their newest lines for spring 2005 at a special President’s Weekend Trunk Show, held at Beyond the Barn, a shop in Wellington, Florida. The show featured the latest from Leather Goods of Spain’s signature lines, LILO España™, LILO Mundo™, and La Espuela™—as well as something entirely new for this year. The new collection, called LILO Esperanza™ features the season’s hottest color, pink, with a portion of the proceeds going to support breast cancer initiatives.
Esperanza means hope in Spanish and LILO Esperanza, whose tag line is “Equestrians for the Cause”, was envisioned to create awareness of the disease, and hope for the future. Its unique logo, available printed on magnets, caps and apparel, unites the universally recognized pink ribbon for breast cancer with a horse head. LILO Esperanza includes handbags, belts, scarves, shoes, and a variety of other
items in the bold pink seen from New York runways to western saddle seats this season.
Leather Goods of Spain President Lilo Navales used to make her living in corporate grant making. She understands the power of raising awareness and funding important research.
“I’ve been telling people that this year, pink is the new black,” said Navales. “But I realized that pink also means something else as well—it’s the color used to promote breast cancer awareness. That gave me the idea to draw on my past experience and create a special collection that would include great, fashion-conscious pieces that would also support an important cause. And our logo was designed to help equestrians to identify with both the products and the cause they support.”
Shops who sell the collection may also choose to have a percentage of their own sales of the items given to support the cause. Such retailers may display a special decal on their door, and they may offer educational materials on breast cancer, which are provided by Leather Goods of Spain along with the LILO Esperanza items. Participating stores will also be listed on a special section of the Leather
Goods of Spain Web site www.leathergoodsofspain.com.
Susan Rubin, owner of Beyond the Barn, is extremely excited about all the new Leather Goods of Spain lines for 2005. “We absolutely love it,” she said. “Pink is such a popular, fashionable color this
year. This is the tenth trunk show we’ve had with Leather Goods of Spain and we think this is their best collection yet!”
“This disease has affected so many people, so many families, throughout the country and around the world,” said Navales. “We hope that LILO Esperanza will increase awareness of breast cancer and help unite equine enthusiasts in efforts behind the search for a cure.”
The Susan G. Komen Foundation’s Web site (www.komen.org) reports that over 200,000 women will be diagnosed with invasive breast cancer this year; more than 40,000 will die. Over two million women in the U.S. today have been diagnosed with, and treated for breast cancer. In addition, 1,450 invasive cases of breast cancer will be diagnosed in men this year; 470 will die.
Leather Goods of Spain Impex Sol International, LLC is a leading importer and manufacturer of fine, Spanish leather goods with over 100 years of experience in the industry. The company’s North American headquarters are located in Chesterfield, VA. In addition to their work with LILO Esperanza™, Leather Goods of Spain manufactures the brand LILO España™ and is the exclusive North American distributor of the La Espuela™ line of fashion accessories. The company has also created the LILO Mundo™ line of special items from around the world to help artisans from developing communities become more prosperous. For more information visit www.leathergoodsofspain.com or call 804-790-