Third Millennium Industries, Inc. and NCHA Announce Sponsorship Deal

Press Release


SPRINGFIELD, Mo., Dec. 25, 2003 (PRIMEZONE) -- Third Millennium Industries, Inc., (OTCBB:TMLL) and the National Cutting Horse Association (NCHA) are pleased to announce a three year sponsorship agreement beginning in January 2004. Millennium will become the title sponsor of the National Cutting Horse Association Eastern National Championship and Western National Championship beginning this spring. Millennium will also become a national sponsor featured in the four national championship cutting horse events: NCHA World Championship Finals, NCHA Futurity, Super Stakes and Super Stakes Classic, and Summer Cutting Spectacular.

"We're delighted to welcome Millennium as a major new sponsor of the National Cutting Horse Association," said NCHA Director of Marketing Clay Murray. "They will be bringing an incredible array of benefits to our members." A voucher Award program will be initiated to award cash vouchers to the top ten adult winners of each of the classifications at all six of the NCHA produced shows. A youth award program and life member benefits program will also be initiated. "Awards of this size mean that our membership could save thousands of dollars each year. Millennium has put together a great package for the NCHA," Murray added.

"Millennium also shares the NCHA's commitment to supporting the equine industry and the individuals associated with such great equine based organizations," said Millennium President Dennis DePriest. "We look forward to contributing toward the growth of the sport and showing our support for the NCHA and its members."

About Third Millennium Industries, Inc.

Third Millennium Industries, Inc. ("Millennium") is a manufacturer and distributor of leisure products specializing in aluminum horse and stock trailers. Third Millennium is a publicly traded company (OTCBB:TMLL), headquartered in Springfield, MO, and has operations in Springfield, MO; Tulsa, OK; Weatherford, TX; and Ft. Scott, KS. Millennium actively seeks acquisitions in the equine industry, focused primarily on aluminum horse trailers and related products and services. More information can be found at, www.millenniumindus.com.

The aluminum trailer business is highly fragmented and highly competitive. Competition is based on several factors including product quality, value, price, reliability, turnaround time, brand name recognition, dealer services, available financing, customer service, product development, and market research. Millennium believes that the aluminum horse trailer industry is made up of numerous small manufacturing organizations that account for over 70% of industry sales with the remaining 30% scattered among the regional manufacturers. Among Millennium's more prominent competitors are: Featherlite Corp., Exiss, Cherokee, 4 Star Trailers, Elite Trailers, C&C, Bloomer, Sooner Trailers, Sundowner Trailers, and Hart Trailers.

About National Cutting Horse Association

The National Cutting Horse Association: From its small grassroots beginnings in 1946, to the stalwart, member-oriented organization it is today, the National Cutting Horse Association has been, and continues to be, a trailblazer in the equine industry. With its primary goals being: to promote cutting competition, standardize contest rules, and preserve the cutting horse's heritage, the NCHA provides a remarkable means for cutting horse enthusiasts around the world to join in these efforts. More than 1,400 NCHA-approved shows and limited-age events are held annually, with purses totaling more than $26 million; quite different from days of the Old West when cutting was born. The cutting horse has always been, and will continue to be, a ranch necessity.

Through sponsor partnerships, the Association is able to produce six major events: the World Championship Futurity, the World Finals, the Millennium Eastern National Championships, the Millennium Western National Championships, the Super Stakes and Super Stakes Classic, and the Summer Cutting Spectacular. These events, while endorsing the sport of cutting, also support the community around them. Economic values to host cities are estimated in excess of $70 million for these events, illuminating the importance of the cutting horse and its industry.

One of the world's fastest growing sports, cutting offers tremendous excitement and drama for horses, riders and spectators alike. Just as the sport has grown, the NCHA has grown as well. Members consist of people from all walks of life, but each shares a true love for the sport of cutting and its horses.

Third Millennium Industries, Inc. Safe Harbor Disclaimer

This news release may be deemed to include forward-looking statements as defined by applicable U.S. law and, as a result, may involve risks, uncertainties and assumptions that could cause actual results to differ materially from those in such forward-looking statements. The words "believe," "expect," "intend," "anticipate," variations of such words, and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Factors that could affect Third Millennium Industries, Inc.'s actual results in the short term include the ability to locate and consummate a transaction with a suitable strategic investment partner, acquisition candidate or other investment opportunity, and Third Millennium Industries, Inc.'s ability to manage its limited cash resources until it is able to do so. Although Third Millennium Industries, Inc.'s management believes that the assumptions made and expectations reflected in the forward-looking statements are reasonable, there is no assurance that the underlying assumptions will in fact prove to be correct or that actual results will be different from the expectations expressed herein. A more detailed description of certain factors that could affect actual results are those discussed in Third Millennium Industries, Inc.'s Annual Report on Form 10-K, its quarterly reports on Forms 10-Q and current Form 8K. Third Millennium Industries, Inc. undertakes no obligation to update publicly any forward-looking statements or reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events.

The company's executive offices are located at 4933 East Highway 60, Rogersville, MO 65742. Telephone (417) 890-6556.
2004-2012 Horse Tack Review



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