Ariat International Receives Prestigious Innovation Award

Ariat


Ariat International, Inc., a leading manufacturer of performance equestrian footwear and apparel, received top honors at the 2005 BETA International Trade Fair, held February 20-22 in Birmingham, England. The largest equestrian trade show in Europe, BETA’s international event culminated with a gala dinner for more than 400 of the world’s leaders in the equestrian industry, gathered to recognize the winners of BETA’s Innovation Awards. Ariat surpassed 18 industry competitors to receive the Innovation Award in the Riding Clothing category for its Ultralight Endurance™ Collection, featuring the Ariat Springbuck™ and coordinating Ariat Terrain Half Chap™.

BETA’s Innovation Awards recognize products across six categories -- Saddlery and Tack, Rider Clothing, Feed and Veterinary, Horse Care Products and Equipment, Safety and Security, and Other -- that have been launched in the last year. Products are judged on innovation, the research behind the product, how the products fit and perform, and how the products comply with any legislative or market demands.

According to Clair Williams, chief executive officer of BETA, “Ariat’s Ultralight Endurance Collection made a significant impression on the judges. “The judges were impressed not only with the performance technology that goes into each boot, but with the stylish look of the collection,” she said. “We think riders of all levels will appreciate the combination of technology, comfort and style found in the Ultralight Endurance Collection.”

According to Beth Cross, founder and chief executive officer of Ariat, “The entire Endurance Collection has become a favorite among riders for not only their stability, but also for their lightweight and breathable athletic design. The Ultralight Endurance Collection products continue that innovation, making boots that are even lighter and more breathable thanks to the unique double-layer mesh. In addition, the Ariat Forefoot Stabilizer featured in the Ultralight Endurance Collection provides maximum protection and stability in the stirrup and on rocky terrain. We think riders will really appreciate the comfort and performance features of this exciting product.” Cross continued, “We are so proud to have been recognized with such a prestigious honor from BETA .”

The boots in Ariat’s Ultralight Endurance Collection, inspired by the strength and determination of endurance riders, are designed to be comfortable in the stirrup during long distance rides, and to provide stability walking or running alongside the horse on uneven terrain. Since its introduction, the Ariat Endurance Collection has become a popular alternative to paddock boots for trail riding and includes three styles, including the Ariat Springbuck, Ariat Duma and the Ariat Gazelle, all of which feature Ariat’s patented ATS Technology which delivers superior stability thanks to a wider, forked-shaped shank. The collection also features unique mesh uppers, DuraTread outsoles for superior durability, dual-density EVA midsoles for comfort without weight, and the unique Ariat Forefoot Stabilizer to provide exceptional support on rocky terrain.

Recognized individually with the BETA Innovation Award, the Ariat Springbuck™, with nubuck leather and air mesh uppers, features Ariat’s patented ATS Technology, a Duratread™ outsole, a dual-density EVA midsole, and reflective piping to result in a high performance riding boot that is soft, durable, quick to dry and breathable for longdistance rides. The Ariat Terrain Half Chap™ complements the Ariat Springbuck and Ariat Duma, as well as the classic Ariat Terrain™ in style and in function. With an air mesh outer leg, Nubuck leather inside panels, and reinforced gore side panels, the Terrain Chap is designed to provide maximum stability and contact, while being light, flexible and comfortable for long distance rides. The heavy-duty Vision™ zipper and elasticized snap closure ensure that riders enjoy a perfect fit.

About BETA
Founded in 1979, the British Equestrian Trade Association (BETA) is the official governing body for England’s equestrian manufacturing, wholesale and retail trade. With more than 600 members including retailers, manufacturers, importers, distributors, agents, dealers and other equestrian service companies, BETA works to support its members “in their efforts to achieve the highest level of repute, knowledge and profitability".

About Ariat
Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear and apparel. Featuring patented technology designed to deliver stability, durability and comfort, Ariat is the pioneer of integrating athletic shoe technology into equestrian footwear. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800-899-8141 or visit www.ariat.com.
© 2004-2012 Horse Tack Review



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