Devon-Aire to Introduce Largest Line of New Products in Company History
Capping off a fall of intense designing, material sourcing, prototypes, and testing, Devon-Aire is introducing the biggest wave of new products, line extensions, and significant product enhancements in company history. “Devon-Aire was founded by our family 30 years ago to give riders on a budget the option of fine designs and fabrics at more affordable prices,” said Andres Lendoiro, vice president of Devon-Aire. “Today that tradition continues, with the superbly rich fabrics and high-quality European leathers that we’re incorporating into the 2005 line.”
New fabrics and colors include:
The Hampton Hunt Coat, from the Private Edition line is always a top seller. This year Devon-Aire expanded the fabric selections to six, including three plaids and three herringbones: Brown Herringbone Stripe, Olive Herringbone Stripe, Charcoal Stripe, Olive Glen Plaid, Light Grey Plaid, and Dark Grey Plaid. The Poly/Wool/Lycra blend offers the style and substance demanded at A shows, plus the stretch and easy care desired by riders. Sizes 10-18, MSRP $150.00.
Hampton Stretch Show Shirts. Fabrics that stretch are a must-have for riding competition; now Devon-Aire offers them in high-style plaids and stripes. Choose from lavender, pink, or blue plaids, or pink or lavender stripes, all with white. All five patterns in Cotton/Lycra blend stretch woven. Kids sizes 6-16, ladies sizes 28-44 even. MSRP $43 short sleeve, $45 long sleeve.
New products include:
Two new ways to enjoy the Hipster™, the original hip-hugging low-rise breech. Previously available only in the XWear high-tech line, the Hipster is now available in the all-time best-selling Cool Cotton line, and in the All-Pro line of high tech gear. Cool Cotton Hipster ™ in Black, Beige, Khaki and Slate in sizes XS-XL, MSRP $59.95. All-Pro Hipster ™ in Black, Beige, and Khaki Green in sizes XS-XL, MSRP $39.95.
Two new ways to get those tall boots on easier. With the huge success of the Nouvelle zip-back boot, Devon-Aire is expanding this option to each end of the price spectrum. Now both the USPC Freedom™ pleather field boot (MSRP $89.95) and the Hampton fine Italian calfskin field boot (MSRP $240.00) will offer the option of hidden calf-length zippers with the fine elastic gusseting and detailing that makes this such an attractive convenience. Both available in sizes 4-10.5 whole and half, in calf sizes slim, regular, and wide.
One new way to avoid tall boots altogether. The new Hampton Spanish Top Half Chap turns paddock boots into tall boots, with a long, elegant, contoured leg in Italian calfskin. High Spanish tops, hidden zipper, snap closure and elasticized contouring mean this half chap is every bit as stylish as more expensive alternatives. Available in black, in regular and tall heights, in slim, regular and wide calves. MSRP $89.95.
A new way to get it together on show days. The new Everything Bag™ is the perfect show bag to hold everything you need to compete. The front helmet carrier doubles as a backpack and separates easily with the zipper, while the main compartment houses boots, breeches, shirt, coat and accessories in an organized fashion. Carry handles plus a shoulder strap to keep hands free. MSRP $59.95.
A new way to tell the fashion world you’re a real rider. Check out Devon-Aire’s new Buks Jodhpur Boot. This oilskin- Nu-buck leather boot is the real deal, both in fashion and in durable work ethic around the barn. It has a thick, skid-resistant lug sole, with cushioned comfort insole and reinforced stitching. Available in brown and black, sizes 6-10.5 whole and half. MSRP $69.95.
Devon-Aire is the country’s leading English riding apparel manufacturer, still family-owned and operated after 31 years. Based in Tampa, Florida, Devon-Aire designs and manufactures a full line of apparel for show and schooling, including Aegis™ helmets, paddock and tall leather boots, breeches, jodhpurs, tights, show shirts, coats, and schooling tops. For more information or for a retailer near you, please call 813-884-9544 or visit www.devonaire.com.