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Platinum Performance Offers New Platinum Bar EQ

Press Release

Platinum Performance Inc. is proud to announce the introduction of a new product, the Platinum Bar EQ. Each new Platinum Bar EQ will provide horses with all of the benefits found in the company’s foundation product, Platinum Performance Equine Wellness & Performance Formula, while also offering horse owners the ease and convenience of packing them in a saddle bag before hitting the trail or into a tack trunk destined for a show. Many horse owners will also enjoy offering the bars to their horses as a healthy alternative to other types of packaged treats.

Each bar is equivalent to one scoop of Platinum, providing the scientifically balanced blend of more than 55 nutrients necessary to improve the health of each of your horse’s 12 trillion cells, such as Omega-3 Essential Fatty Acids, glucosamine, trace minerals, vitamins and antioxidants. Fed in the proper balance, these nutrients help to decrease inflammation, generate a shiny coat and strong hooves, and support healthy joint functioning in horses.

“Domestication has significantly changed the horse’s diet. Long ago, wild horses used to consume diets containing a 1:5 ratio of Omega-6 to Omega-3 Essential Fatty Acids. Today’s domestic horses, generally receive cured hays and feed concentrates which may contain a ratio of roughly 17.5:1. This imbalance has created a proclivity for inflammation in our horses that is not in sync with the way nature intended, which may result in premature aging, joint pain and degradation and a variety of chronic diseases,” explains Mark Herthel, Vice President of Platinum Performance, Inc.

“Platinum Performance helps to restore the natural balance between Omega 3 and Omega 6 thereby helping the horse’s body to utilize these elements in the proper way and reduce the likelihood of chronic or excessive inflammation.”

The new Platinum Bar EQ is available through your veterinarian or direct from Platinum. To learn more or to order, please visit our website at or call 1-800-553-2400.

Founded in 1996, Platinum Performance Inc. manufactures highly effective preventive, sports medicine and therapeutic nutritional products for horses, companion animals and humans. Designed to work at the cellular level, Platinum Performance provides nutrition-based solutions to help improve the overall health and longevity of the horse.

Platinum Performance Inc is a Continuing Education Partner with the American Association of Equine Practitioners (AAEP). As part of their educational partnership with the American Association of Equine Practitioners, Platinum has developed a series of animated, educational CD-Roms. To get your free copy about either the role of Omega 3 Essential Fatty Acids or Antioxidants in equine health, visit or call 1-800-553-2400.