Farnam Horse Products has teamed-up with Los Angeles-based Wonder Marketing, Inc., maker of Leather CPR® Leather Care Products, to spur growth for the high-end leather care line by expanding its presence within the equine market. Farnam has assumed the marketing rights for Leather CPR’s current offerings as well as future line extensions.
Wonder Marketing’s leather care line has been sold since 2001 in retail outlets such as Bed, Bath & Beyond and Linens ‘N Things. However, Leather CPR’s availability in the horse care channel has been limited to a small group of dealers and select catalogs. Farnam will provide the product line, along with full marketing and sales support, to dealers nationwide.
“Riders who invest in their saddles, bridles, girths, show boots and more need to ensure the longevity of their investments through proper leather care. We’re excited to boost awareness about these top-quality leather care products, which are perfect for horse owners seeking the most effective way to preserve and rejuvenate their tack,” said Alyssa Barngrover, product manager for Farnam’s equine grooming products.
“We are thrilled about this partnership since Farnam is the most trusted and well-known horse care product company in the country, and a name that all horse owners recognize,” said D. Darren Zuzow, CEO of Wonder Marketing. “Our new alliance will ensure maximum exposure for our proven leather care line.”
Leather CPR Cleaner/Conditioner is an all-in-one leather rejuvenating cream. Natural cleansers safely dissolve dirt and lift it away in seconds, even from tooled leather. The natural conditioners penetrate leather to soften and restore suppleness. Available in two sizes, 8-oz. and 16-oz., this premium one-step cleaner and conditioner leaves no greasy residue.
Leather CPR Boot Polish enhances leather in one easy step. It covers scuffs and scratches, and provides a lustrous shine without buffing. Available in black or neutral, this high-quality boot polish dries instantly to seal and protect the finish.
For more information about Farnam Horse Products, in the United States call toll free at (800) 234-2269 or direct at (602) 285-1660, or go to www.farnamhorse.com on the Internet. Founded in 1946, Farnam Companies, Inc., is a privately held company and a leader in the animal health products industry.
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