Horse Tack Review

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NEW TOOL FOR FARRIERS - Farnam Offers AFA Members Personalized Brochures


The American Farrier's Association (AFA) recently partnered with Farnam Companies, Inc. to officially recognize the company's Horseshoer's Secret® Hoof Health Formula. This alliance is designed to help expose more horse owners to the Horseshoer's Secret product and its benefits, as well as educate them on the importance of regular hoof care and the advantage of hiring an AFA farrier.

As part of this educational focus, Farnam now offers personalized brochures to all AFA members. The full-color, tri-fold brochure explains how Horseshoer's Secret is formulated, the benefits it provides to the horse, and the importance of hiring an AFA farrier. It also provides a section for individual AFA members to place their contact information, professional background bio and a photo.

“The brochure provides an excellent vehicle for AFA member farriers to promote their business and offers the bonus of a valuable rebate coupon to encourage their clients to try Horseshoer's Secret,” said Sean Reichle, product manager for Farnam.

This offer is available only to AFA members by registering at the product website, , and entering the information they want to appear on their brochure. Once the information is submitted, and approved, members will receive customized brochures within two to three weeks. As a bonus, they will also receive a Horseshoer's Secret T-shirt and hat (while supplies last).

Currently based in Lexington, Ky., the AFA began in 1971 as a small organization of farriers who wanted to help organize the farrier industry and provide direction for the future. In the past three decades, the AFA has grown into an association of international scope that is continuing to provide guidance and growth for the industry. Today, the AFA promotes the profession and serves as a representative of farriery interests within the horse world.

For additional information about the American Farrier's Association, call (859) 233-7411 or go to on the internet.

For more information about Horseshoer's Secret ® and other Farnam horse products, call (800) 234-2269 toll free in the United States, direct at (602) 285-1660 or go to on the internet. Founded in 1946, Farnam Companies, Inc., is a privately held company and a leader in the animal health products industry.

Farnam – We Make Life Better for Animals and Their People