Ariat Announces "What's Under Your Skin?" Contest Winner
When Ariat announced its “What’s Under Your
Skin?” contest to find out what Texas cowboys were made of, they actually found out
what a Houston cowgirl was made of: bravery and determination. In conjunction with the Houston Livestock Show and Rodeo, Ariat, a leading
manufacturer of performance equestrian footwear and apparel, asked consumers to
submit stories of personal bravery or courage through its “What’s Under Your Skin?”
contest. After reviewing the essays, Ariat and its co-sponsors, Cavenders and Boot
Town, selected Patricia Burks as the winner.
At the age of 48, Burks had never been on a horse. So, she took a few riding lessons and
soon after decided to participate in the Houston Livestock Show Trail Ride. With that
event, and some confidence under her belt, she committed to a five-hour ride. At the end
of the ride, still atop her mount and talking to her friend, she realized she was fainting. In
trying to brace her fall, she snapped three bones in her right arm. When she awoke the
next morning, she was hospitalized and on a ventilator because she had stopped
breathing. Unable to speak, she used her left hand to scribble a note to her riding
partners, “I will ride again.”
After nine surgeries, due to series of complications from infection and bone loss, and six
months of wearing a halo around her arm, she didn’t back down from her promise to
herself. Two years after the accident, she rode in the Houston Livestock Trail Ride
against the advice of her friends.
“Patricia embodies the spirit of the contest with her determination and strength through
adversity,” said Beth Cross, CEO and founder of Ariat. “We could not have asked for a
better candidate for the contest. She showed that what’s under her skin is the
unshakeable determination that our contest sought to reward.”
As the winner of Ariat’s inaugural “What’s Under Your Skin?” contest, Burks received a
certificate for four pairs of boots, which she’ll be sporting on future trail rides. For more
information about Ariat and its products visit www.ariat.com.
Ariat International, Inc. is a leading manufacturer of innovative performance equestrian
footwear and apparel. Featuring patented technology designed to deliver stability,
durability and comfort, Ariat is the pioneer of integrating athletic shoe technology into
equestrian footwear. Ariat products are sold in a network of retail outlets throughout the
world. For more information about Ariat products or for the Ariat retailer nearest you,
contact Ariat at 800-899-8141 or visit www.ariat.com.