Ariat Launches New Accessories Line

Ariat


Capitalizing on the international success of its English and Western riding boots and apparel, Ariat is taking the next logical (and fashionable) step to extend its brand: launching a signature line of accessories. The Ariat Belt line, to be unveiled in August, will include Western and English styles available for men and women and made with the same quality leathers used in its footwear line. Infused with colors and other design elements from Ariat’s best-selling footwear, the belts perfectly compliment Ariat boots, or can be worn solo for the finishing touch on any outfit.

As the first manufacturer to incorporate patented performance technology into its boots, Ariat is known for innovation. And with the belt line, they’ve done it again. Every Ariat belt features the Inside Story™, a unique and inspirational quote, such as “Go confidently in the direction of your dreams – Live the life you have imagined,” found inside each belt and designed to “speak” to the customer. Also, Ariat is first to utilize the new Grip Strip™ technology in its men’s Western belts, preventing the belt from sliding side-toside and keeping the buckle centered.

A popular feature in the belt line is the signature hardware, specifically designed for Ariat, featuring buckles with unique detailing and the Ariat logo. In the Fatbaby belt line, two of the belt buckles are spiced up with the popular Fatbaby logo, one of which contains rhinestones. All of Ariat’s belts feature leather linings for maximum durability which will allow them to stand the test of time.

“We developed our new belt line in response to the overwhelming requests received by our retailers,” says Beth Cross, Ariat’s founder and chief executive officer. “Our research shows that women, and many men, are willing to invest in top-quality accessories if they are already familiar with the brand. Similarly, these customers want to achieve an authentic look with their footwear and their accessories, so we determined that a signature belt line was a natural – and strategic – extension of our successful footwear and apparel lines.”

Ariat belts will come in a wide variety of styles including a Men and Women’s Signature Collection, Men and Women’s Ornamented, Men’s Western, Women’s Western Tooled, Men’s Work/Casual, Fatbaby and English styles. Available in men and women’s sizes 26 through 38, the suggested retail price for Ariat Belt products ranges from $29.95 to $84.95.

About Ariat
Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear and apparel. Featuring patented technology designed to deliver stability, durability and comfort, Ariat is the pioneer of integrating athletic shoe technology into equestrian footwear. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800-899-8141 or visit www.ariat.com.



© 2004-2012 Horse Tack Review


Equestrian Collections - Shop in Comfort, Ride in Style

5% off Any Size order on Horse.com




 Horse Tack Review Home


 Shop For Tack
 Back in the Saddle
 Boot Barn
 Dover Saddlery
 Equestrian Collections
 Horse.com
 HorseLoverZ.com
 State Line Tack

 Help Us Support
 Bright Futures Farm


 Horse Tack Reviews
 Submit Your Own Review!
 Search Review Database
 All Reader Reviews
 Staff Reviews
 Submit a Product for Review

 English Tack Reviews
 Dressage Saddles
 Jumping Saddles
 Close Contact Saddles
 All Purpose Saddles
 English Saddle Fittings/Pads
 English Bridles
 English Bridle Accessories
 English Show Apparel
 English Casual Apparel
 English Chaps/Boots/Helmets
 English Miscellaneous

 Western Tack Reviews
 Barrel Saddles
 Reining Saddles
 Roping Saddles
 Show Saddles
 Trail Saddles
 Western Saddle Fittings/Pads
 Western Bridles
 Western Bridle Accessories
 Western Show Apparel
 Western Casual Apparel
 Western Chaps/Boots/Hats
 Western Miscellaneous

 Horse Gear Reviews
 Horse Boots and Wraps
 Halters/Ropes/Leads
 Horse Health and Well Being
 Horse Apparel
 Horse Treats
 Horse Miscellaneous

 Barn & Stable Reviews
 Fly Control
 Gifts/Books/Videos
 Grooming Equipment
 Stable Accessories
 Tack Room
 Training Equipment
 Barn and Stable Misc

 Articles
 Barn and Stable Articles
 English Articles
 Feature and Misc Articles
 Grooming Articles
 Horse Care & Health Articles
 Horse Related Gift Articles
 News and Events
 Training Articles
 Western Articles

 Other Features
 About Us / Contact Information
 Articles & Subjects By Date
 Article Archives
 Join Our Mailing List
 Privacy Policy