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Ariat Launches New Accessories Line
Capitalizing on the international success of its
English and Western riding boots and apparel, Ariat is taking the next logical (and
fashionable) step to extend its brand: launching a signature line of accessories. The Ariat
Belt line, to be unveiled in August, will include Western and English styles available for
men and women and made with the same quality leathers used in its footwear line.
Infused with colors and other design elements from Ariat’s best-selling footwear, the
belts perfectly compliment Ariat boots, or can be worn solo for the finishing touch on any
As the first manufacturer to incorporate patented performance technology into its boots,
Ariat is known for innovation. And with the belt line, they’ve done it again. Every Ariat
belt features the Inside Story™, a unique and inspirational quote, such as “Go confidently
in the direction of your dreams – Live the life you have imagined,” found inside each belt
and designed to “speak” to the customer. Also, Ariat is first to utilize the new Grip
Strip™ technology in its men’s Western belts, preventing the belt from sliding side-toside
and keeping the buckle centered.
A popular feature in the belt line is the signature hardware, specifically designed for
Ariat, featuring buckles with unique detailing and the Ariat logo. In the Fatbaby belt line,
two of the belt buckles are spiced up with the popular Fatbaby logo, one of which
contains rhinestones. All of Ariat’s belts feature leather linings for maximum durability
which will allow them to stand the test of time.
“We developed our new belt line in response to the overwhelming requests received by
our retailers,” says Beth Cross, Ariat’s founder and chief executive officer. “Our
research shows that women, and many men, are willing to invest in top-quality
accessories if they are already familiar with the brand. Similarly, these customers want to
achieve an authentic look with their footwear and their accessories, so we determined that
a signature belt line was a natural – and strategic – extension of our successful footwear
and apparel lines.”
Ariat belts will come in a wide variety of styles including a Men and Women’s Signature
Collection, Men and Women’s Ornamented, Men’s Western, Women’s Western Tooled,
Men’s Work/Casual, Fatbaby and English styles. Available in men and women’s sizes
26 through 38, the suggested retail price for Ariat Belt products ranges from $29.95 to
Ariat International, Inc. is a leading manufacturer of innovative performance equestrian
footwear and apparel. Featuring patented technology designed to deliver stability,
durability and comfort, Ariat is the pioneer of integrating athletic shoe technology into
equestrian footwear. Ariat products are sold in a network of retail outlets throughout the
world. For more information about Ariat products or for the Ariat retailer nearest you,
contact Ariat at 800-899-8141 or visit www.ariat.com.