Professional’s Choice announces that 100 percent of all retail sales from every pink Professional's Choice horse tack product through the month of December will be donated in its entirety to breast cancer research.

Joining in the western industry’s Tough Enough to Wear Pink initiative with other industry leaders, Professional’s Choice has pledged to donate all sales of pink products including the SMB Elites™, Charmayne James Barrel Pads and a Limited Edition version of the SMx Air Ride Western Show Pad in powder pink, embellished with a pink ribbon.

To make it possible for Professional’s Choice to donate 100 percent of its sales (not profits) on every pink product, consumers must call direct at: (800) 331-9421 to make contributions with the purchase of a pink product.

“We want to make a difference,” said Dal Scott, owner and founder of Professional’s Choice. “It may have been a mother, wife, sister, aunt, friend or co-worker, but there is hardly anyone who has not been affected by this insidious disease. That’s why we have decided to throw our hat in the ring with Wrangler and the other western industry partners in taking a stand in the fight. If through our effort we can impact the life of just one person, it will be worth it.”

Professional's Choice is asking everyone to “saddle up” and either buy a contributing pink product, or make a cash donation to the Tough Enough to Wear Pink Campaign during December. The campaign kicks off in full force at the Wrangler National Finals Rodeo where all Professional's Choice competing endorsees will wear pink.

Professional's Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler and Twenty X equine products, gear bags and luggage, Professional's Choice has earned the respect of top trainers, professionals and everyday horseman alike.

For more information call 800-331-9421.

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