NARHA (North American Riding for the Handicapped Association) will launch a major fundraising effort this November, just in time for gift giving. Selling their own version of the popular silicone bracelet, it will be branded with the NARHA logo and the slogan, “Walk On. Stride On.”
“This is an unprecedented promotion for NARHA,” stated Sheila Kemper Dietrich, Executive Director of NARHA. “We will be selling these blue bracelets to raise funds that will be used to provide training for additional NARHA instructors and help support the health and well-being of the therapy horses,” she explained. “We are particularly excited that William Shatner has agreed to support us in the fundraising effort.”
“We want people to buy this bracelet as a stocking stuffer or gift for the holiday season,” said Dietrich. “It not only makes a wonderful gift for the person who receives it, but it benefits our entire program,” she enthused. Dietrich reports that there are more than 6,000 people on waiting lists for equine therapy. “We have more than 700 centers that serve over 35,000 people with special needs. And yet there are still more who need our help,” she said. According to Dietrich, Shatner has supported NARHA in the past, and is very active in the horse community.
The national fundraising promotion will encompass magazine ads in leading equine publications such as Horse & Rider, Practical Horseman, Equus, and Dressage Today; radio commercials on equine-targeted stations including The Horse Show Radio Netowrk; and television PSAs. The campaign will run for three months, beginning in November, and will offer several levels of donation:
For $10, Friends will receive the special blue bracelet and a monthly eNewsletter from NARHA.
For $60, Supporters will receive the bracelet, a special edition 2006 wall calendar and a membership in NARHA.
For a $100 donation, Advocates will receive the bracelet, the exciting new book by Robert M. Miller, DVM and Rick Lamb, The Revolution in Horsemanship, membership in NARHA and access to valuable coupons.
Visit www.narha.org to donate today!
Since 1969, NARHA has ensured that therapeutic riding is both safe for, and accessible to, those in need. In that time the field of therapeutic riding has expanded along with the numbers of individuals profiting from involvement with horses. Today NARHA represents a growing number of equine assisted therapies and activities, including recreational riding for individuals with disabilities, hippotherapy, equine assisted psychotherapy, driving, vaulting, competition and other therapeutic and educational interactions with horses.