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Ariat Sponsors Country Christmas & Cowboy Marketplace During The 2005 National Finals Rodeo


As the Official Sponsor of Country Christmas at the Sands in Las Vegas and the Official Boot of Cowboy Marketplace at Mandalay Bay Convention Center, Ariat will host a series of events and promotions from Dec. 2-11 to help shoppers find the right gift for everyone on their list.

To get an idea of what’s hot in western fashion before giving their credit cards a workout, visitors should attend the Sands Fashion Show, held daily at noon from Dec. 2 through Dec. 7. As visitors enter Country Christmas, they will receive an Ariat scratcher card for an opportunity to win prizes. And to give shoppers another excuse to linger at the shopping show of the year, Ariat will adorn shoppers with Ariat stickers that, if spotted by an Ariat Secret Shopper, translate into free gifts.

Ariat’s Doll Baby is expected to be one of the hottest sellers at this year’s event, thanks to the fashion-forward squared toe, higher heel and floral appliquéd shaft. With each purchase of a pair of Doll Baby boots at the Sheplers, John’s in Battleground, Boot Barn, Western Warehouse, and Corral West booths, shoppers will receive a free Doll Baby t-shirt perfect to give as a stocking stuffer to the designated Doll on their holiday list.

Throughout NFR, shoppers will have the chance to meet some of the biggest names on the rodeo circuit when members of Ariat’s Pro Rodeo Team – Allen Bach, Lee Graves, Stran Smith, Todd Suhn, and Travis Tryan – attend Ariat-sponsored autograph-signing events. Team members will be at Mandalay Bay and the Sands on Dec. 3rd and 10th to sign autographs, pose for pictures, and talk about their NFR experiences this year.

“We are honored to sponsor Country Christmas and the Cowboy Marketplace because of the opportunity to meet people from around the country who live and love the western lifestyle and for whom we design our products,” says Beth Cross, Ariat founder and President. “The spirit of the holiday season, combined with the world-class NFR competition, makes Country Christmas and the Cowboy Marketplace the must-attend shopping shows of the year.”

About Ariat International, Inc.
Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, belts and apparel. Featuring patented technology designed to deliver stability, durability and comfort, Ariat is the pioneer of integrating athletic shoe technology into equestrian footwear. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800-899-8141 or visit