Professional's Choice Donates Over $25,000 to the Susan G. Komen Breast Cancer Foundation

Professional's Choice

Professional's Choice joined the Western Industry's "Tough Enough To Wear Pink" initiative by donating 100% of sales on all pink products purchased in the month of December. These items included the pink SMB Elite™, pink Charmayne James SMx Air Ride™ Barrel Saddle Pads, and a Limited Edition version of the SMx Air Ride™ Western Show Pad in Powder Pink, embellished with a pink ribbon.

A check was presented on January 14th in the amount of $25,806.00 to Karl Stressman, Director of Special Events for Wrangler® Apparel Corp. for the Susan G. Komen Breast Cancer Foundation. This special donation was made possible through the generosity of all of those who purchased pink products from Professional's Choice.

"Much of the credit for this amazing accomplishment should go to our consumers. They deserve much appreciation as they understood that by purchasing pink, they were making this donation possible," says Dal Scott, President and CEO of Professional's Choice.

The success of the Western Industry's efforts to make a difference has been overwhelming. A one of a kind version of the Limited Edition SMx Air Ride™ Breast Cancer Pad went to a lucky winner who entered a fund-raising raffle held at the National Finals Rodeo in Las Vegas. Attendees of the NFR also showed their support by purchasing "Tough Enough To Wear Pink" bracelets. Our hats are off to all who participated in any way to help spread awareness and to support the fight against Breast Cancer.

Professional's Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional's Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional's Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at

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