Horse Tack Review

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SmartPak Equine

In response to the wildly popular SmartPink™ line, SmartPak Equine is proud to announce the launch of its new SmartBlue™ product line. Proceeds from the net profit of every SmartBlue product sale will be donated to equine aid charities that promote the well being of horses through rescue, rehabilitation, retirement and equine health research. The new SmartBlue products will be available starting mid-March of 2006.

“The popularity of the SmartPink line and the support that it engendered for breast cancer awareness and research throughout the equestrian community was simply astounding,” reflected CEO and president of SmartPak, Paal Gisholt. “We wanted to do more and felt that supporting the charities that help horses lead happy and healthy lives was an equally rewarding choice for our new SmartBlue line.” SmartPak is hoping that the SmartBlue line will mimic the success of their SmartPink line which has contributed over $20,000 to date to the National Breast Cancer Foundation.

Similar to the SmartPink line, SmartBlue products include saddle pads, halters, equipment bags, a complete line of all-weather horse clothing and more! All are made from durable Textiline® Ripstop or nylon in a flashy blue plaid design that will compliment every coat color. The SmartBlue product line is made by Kensington Protective Products and is exclusive to SmartPak Equine.

“We are very excited about the new SmartBlue line and the opportunity to support equine aid charities,” said Becky Minard, founder and vice president of marketing for SmartPak. A select group of equine aid charities will be chosen based on their 501(c)(3) status, reputation for ethical conduct, and sound financial and management practices. “Protecting and supporting horses through the combined efforts of rescue, rehabilitation and research is so important and we are proud to give back to the animals that we love. Plus, now my gelding, Westley, has the option of wearing a blanket that doesn’t clash with his chestnut coat or offend his male ego!”

For more information on SmartBlue products, visit the SmartPak Equine Web site at or call toll free at (800) 461-8898.

Since its founding in June 2000, SmartPak Equine has emerged as the unquestioned leader in daily dose packaging of equine medicines and nutritional products. SmartPak Equine is a member of the National Animal Supplement Council certified to display the NASC Seal of Quality and was named to Inc. Magazine’s top 500 list of America’s fastest growing private businesses in 2005.

About SmartPak

SmartPak Equine markets leading name brand supplements custom-packed for individual horses in a patented unit dose package, the SmartPak. SmartPaks are individually labeled and sealed packs that contain one day's dosage of supplements. They also protect supplements from the harmful effects of oxygen and moisture, thereby ensuring maximum potency. SmartPaks are automatically shipped every four weeks and can be sent to a home, office or barn. The SmartPak supplement feeding system was officially launched in June of 2000, and to date has provided more than 60 million custom-packed supplements to horses in every state in the country.

In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and Web site. SmartPak Equine was founded by riders and horse owners who ride and show Dressage, Hunter/Jumper, Polo, Equitation, Eventing, Reining and have logged many miles trail riding.

In May of 2005, SmartPak was the first equine company to receive the prestigious Innovation Award from the Smaller Business Association of New England. The annual award recognizes a company, product, or service that delivers proven value to customers. Past award winners include some of the most recognizable names in New England business including Staples, Ben & Jerry's, Nantucket Nectars, Genzyme, Green Mountain Coffee and SmartFoods Popcorn.

Later that same year, SmartPak became the first equine business named to Inc. Magazine’s 500 list, an honor bestowed upon America’s fastest growing private businesses. Ranked as the 106th fastest growing private business, SmartPak was the sixth fastest growing company in the consumer products category. SmartPak joins the ranks of previous Inc. 500 list winners including Microsoft, Oracle, Timberland, Domino’s Pizza and hosts of other industry revolutionaries.