What Do You Get When You Answer Your Little Girl's Dream for a Pony? Answer: Mommy, Daddy...You're My Heroes!

Business Wire


Most little girls long for a pony at some point during their childhood. Now, these typically unrealized dreams can become a reality when Hasbro, Inc. (NYSE: HAS) launches BUTTERSCOTCH MY FURREAL FRIENDS PONY, the latest addition to its popular FURREAL FRIENDS brand. With advanced electronics, puppetry and design, this life-size miniature pony will solidify mom and dad's status as hero when they are finally able to say yes to their little girls' pleadings for the quintessential barnyard playmate.

The BUTTERSCOTCH pony will amaze kids and adults alike with her level of "awareness" and realism. She can move her head up and down, and back and forth, and her eyes open and close. Sensors enable BUTTERSCOTCH to respond and interact with the child. When her mane is brushed, a child will hear contented whinnies. When her ears are tickled, she will turn her head and try to find you. When she gets hungry, she'll happily "eat" her very own carrot. And, when she's had enough, she'll shake her head to let you know she's full. Petting her muzzle will cause her to sniff!

"Hasbro has created a breakthrough product that both continues the success of the FURREAL FRIENDS line and defines the future of the toy industry," said toy and children's lifestyle expert Chris Byrne, also known as The Toy Guy(R). "BUTTERSCOTCH is both a marvel of engineering and technology and a classic 'dream toy'--a virtually real horse that girls can love and care for."

With built-in light and sound sensors, the BUTTERSCOTCH pony can tell what is happening around her. If it suddenly gets dark, she may become frightened and need a hug from her caregiver. She will also turn her head in response to noises, and relies on calm, soothing voices to settle her. Whether grooming her, playing with her or even climbing on her back, pretending to gallop into the sunset, the BUTTERSCOTCH pony can be a child's best friend and a parents' solution to satisfying their child's greatest dream without having to build a barn.

Hasbro's highly successful FURREAL FRIENDS line was launched four years ago with the birth of FURREAL FRIENDS CATS and KITTENS, followed the next year with the introduction of FURREAL FRIENDS GO GO MY WALKIN' PUP. In addition to BUTTERSCOTCH MY FURREAL FRIENDS PONY, the latest addition to the family is the FURREAL FRIENDS CUDDLE CHIMP, who anticipates hugs and goes bananas when you tickle his feet or feed him from his banana bottle.

BUTTERSCOTCH MY FURREAL PONY is appropriate for children age four and up. Scheduled for release in Fall 2006, the approximate retail price will be $299.99.

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.



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