Horse Tack Review




Diamond Anniversary Creates Sweepstakes Excitement at Farnam

Farnam


Sixty years ago, Farnam Companies, Inc. was a diamond in the rough – a name that was introduced as a small mail-order operation in the Midwest. Since 1946, the Farnam brand has become a premier provider of animal healthcare and nutritional products. In fact, the Farnam name is as ubiquitous in the equine industry as NIKE® is in the sports world. To celebrate 60 years of sharing its passion for animals with its customers, Farnam is holding a Customer Appreciation Sweepstakes to award several lucky winners with diamond jewelry.

“I would never say this to my wife, but what better way to celebrate a diamond anniversary than by giving away diamonds?” said Chris Jacobi, president of Farnam’s Horse Products Division.

The Sweepstakes includes the giveaway of five pairs of diamond stud earrings, five diamond tennis bracelets, four diamond horseshoe pendants and two specially designed diamond eternity circles surrounding a silhouette of a horse – a total of 16 prizes. Drawings will be held throughout 2006; on May 31, July 31, September 29 and November 30. No purchase is necessary to participate in the sweepstakes. Entry forms and complete rules can be obtained online at www.farnamhorse.com and from locations selling Farnam horse products. Farnam dealers will also have Anniversary Coupon Books containing the entry form and $60 in savings on Farnam products throughout the year.

“We want to reward our loyal customers and celebrate this milestone. This is one way we’re offering our customers an opportunity to join in the celebration,” Jacobi said.

As it has evolved into one of the most recognizable names in the animal health care industry, Farnam has become the largest marketer of equine products in the United States with more than 150 products, including fly control products, parasite control, nutritional supplements, hoof and leg care products, grooming products, wound treatment, leather care products and stable supplies.

Last year Farnam expanded its product line when it introduced its own signature line of horse feed and equine health supplements. The Platform™ Feeding System offers a revolutionary, premium selection of feeds and equine health supplements for a comprehensive approach to equine nutrition.

To augment its high profile in the equine industry and to build on its 60-year legacy, Farnam has initiated significant partnerships with the American Quarter Horse Association (AQHA) and the United States Equestrian Federation (USEF). Farnam is the inaugural sponsor of the recently awarded Farnam®/Platform™ Horse of the Year Award (an honor much like the long-established Equestrian of the Year), the presenting sponsor of the Rolex Kentucky 3-Day Event, and the official fly control products sponsor of the United States Equestrian Team, helping to raise funds to support the U.S. Team at the World Equestrian Games this year in Aachen, Germany.

Founded in 1946, Farnam Companies Inc. is a leader in the animal health products industry. For information about Farnam Horse Products in the United States call toll free at (800) 234-2269, direct at (602) 285-1660 or visit www.farnamhorse.com.

NIKE® is a registered trademark of NIKE, Inc.



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