ShouldersBack from EquiFit, Inc. Makes a Big Splash Across the Pond
Phelps Media Group, Inc.
In recent months, EquiFit, Inc. has made huge strides in offering their products to overseas markets. Their rapid success in the United States has led to expansion, most notably in Great Britain.
Thanks to its introduction into the European marketplace, the ShouldersBack™ product from EquiFit, Inc. has received rave reviews and is in demand. In addition to its original equestrian use, it is also popular with many as a posture-correcting and/or rehabilitation aid outside of the horse industry. The equine distributor of ShouldersBack™ in Europe is Charles Owen, which is a company that focuses on supplying the best quality products for the equestrian athlete. Charles Owen combines the highest level of safety with style and aesthetic good looks.
ShouldersBack™ was recently featured in articles and editorial content in two of the largest newspapers in Britain, the national Daily Mail, and The Evening Standard, a London publication whose combined circulation reaches over three million people.
In the United States, ShouldersBack™ already has a large following with equestrians, but intense interest in the fashion and spa industries have made it a product for everyone. ShouldersBack™ has been featured in the highly popular women’s magazines Elle and W. Beverly Hills Magazine, Day Spa Magazine, Fashion Manuscript, and Golf Fashions & Finds Magazine have also taken notice of the original product.
One of the most exciting events for EquiFit, Inc. was the inclusion of ShouldersBack™ in an exhibit at the Metropolitan Museum of Art in New York City. “Extreme Beauty: The Body Transformed” was an exhibit that presented a unique opportunity to observe fashion's most outrageous innovations and strategies of dress that have shaped and altered the body's silhouette to conform to shifting concepts of beauty. Among historical dresses and fashion from some of the world’s most famous designers, ShouldersBack™ was on display.
EquiFit, Inc. offers a complete line of products for riders who are serious about performance. Their range of products include: the revolutionary T-Boot Series™ horse boots, T-Sport Wraps, T-Form saddle pads, and the industry’s only riding posture correction garment, ShouldersBack™.
EquiFit’s flagship product is the ShouldersBack™, which provides “perfect posture, made perfectly easy.” Designed by orthopedic specialists, ShouldersBack™ is a vest-like garment that gently pulls the shoulders back to improve posture while riding. It helps support rider’s backs, improves equitation, and helps one stand taller and feel better.
In addition to its posture-correcting use, ShouldersBack™ may also be a solution for those with shoulder injuries. EquiFit, Inc. sponsored rider, Angela Covert-Lawrence, recently suffered a separated shoulder at the Winter Equestrian Festival. “I went and checked out the ShouldersBack™. Right away, the ShouldersBack™ fit better and was much less bulky than my first shoulder brace. I wear it every day now, and it is much more discreet than the doctor’s brace,” she explained.
Covert found she had amazing results from wearing the ShouldersBack™. “My orthopedic surgeon and physiologist said that the ShouldersBack™ did exactly what the old brace did and that it even looked like a better fit for me, thanks to the adjustable straps. It was quite an endorsement from two medical professionals,” she said with a smile.
EquiFit, Inc. is dedicated to helping riders improve and become more competitive. They are proud to work with 2004 Athens Olympic gold medalist McLain Ward, Olympians Margie Engle and Alison Firestone, as well as grand prix riders Molly Ashe, Michael Morrissey, Joie Gatlin, Callan Solem, Jimmy Torano, Christine McCrea, Mandy Porter, Irish grand prix rider Conor Swail, Olympic Three-Day event rider Darren Chiacchia, and Australian Three-Day event rider Christine Bates.
Although EquiFit, Inc. mostly sponsors grand prix riders, their boots and saddle pads can be used for a wide array of equestrian disciplines including dressage, eventing, endurance, reining, trail riding, and racing.
For more information, please visit their website at: www.equifit.net, call 1-877-4-EQUIFIT, or fax at 781-329-8392.