Horse Tack Review




NutraCea Expands Usage of Stabilized Rice Bran With Purina Mills, LLC

NutraCea


El Dorado Hills-based NutraCea, a world leader in stabilized rice bran technology, announced today its proprietary stabilized rice bran will be added as an ingredient to Purina Mills' premium brand equine feed formulas: Ultium(TM) and Amplify(TM). The addition of NutraCea stabilized rice bran results in the delivery of highly digestible, low starch, naturally occurring high fat plant based calories, while simultaneously mitigating the passage of starch into the hind gut of the horse. Overt levels of starch that are not fully digested in the small intestine will spill into the hind gut of the horse, leading to lower intestinal pH levels and potential bouts with Colic and Laminitis. "The addition of NutraCea's stabilized rice bran as an approved and key ingredient in Purina Mills Ultium(TM) and Amplify(TM) Equine Feed Formulations, helps to provide the unique and proprietary characteristics of these products, researched for over three years, through Purina's R&D platform," said Randel Raub, Ph.D., Director, Research and New Product Development for Purina Mills, LLC.

"We believe that the addition of our stabilized rice bran in Purina Mills' Premium Equine Feed Formulations will set a new standard in equine health and nutrition, giving them a competitive advantage in the market," stated Kody Newland, Senior V.P., Sales for NutraCea. "We are committed to supporting Purina Mills as they expand distribution of their new and existing premium brand equine feeds."

Margie Adelman, Senior V.P. of NutraCea noted, "With over nine million horses in the United States, the equine market presents an excellent opportunity for NutraCea's product offerings. Equine owners are spending hundred of millions of U.S. dollars annually to care for their animals. Adding stabilized rice bran to their feed will contribute to a healthier animal and at the same time provide an incremental market for NutraCea's stabilized rice bran products."

About Purina Mills

For over one hundred years, Purina Mills has been the leader in the area of animal science and nutrition. The Company's strong sense of responsibility to animals and their owners is reflected in the quality of Purina Mill's feeds, backed by years of extensive research in the area of animal nutrition. At the Long View Animal Nutrition Center in Gray Summit, Mo., nutritionists, veterinarians, and managers observe firsthand the interrelationship of good feed practices, good health, proper growth and development, and optimum performance. Purina's commitment to research helps keep the Company on the leading edge of nutritional science.

Animal feed is the leading agri-business sector in American agriculture today. Purina Mills, in connection with its parent, Land O'Lakes Purina Feed LLC, is a U.S. leader in animal nutrition products, research and innovation, and is the largest feed manufacturer and marketer in the country.

About NutraCea

NutraCea is a world leader in stabilized rice bran technology. Through its wholly owned subsidiary RiceX, the Company manufacturers as well as distributes products and food ingredients made from rice bran through its proprietary technology and processes. The Company has developed intellectual property to create a range of proprietary product formulations, delivery systems and whole food nutrition products. NutraCea's proprietary technology enables the creation of food and nutrition products from rice bran, normally a wasted by-product of standard rice processing. In addition to its whole foods products, NutraCea develops families of health promoting "nutraceuticals," including natural arthritic relief and cholesterol-lowering products. More information can be found in the Company's filings with the SEC and you can visit the NutraCea web site http://www.NutraCea.com.



2004-2012 Horse Tack Review



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