Horse Tack Review

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Equestrian Sports Promotions

Arista, the leader in fashionable equestrian apparel, is receiving overwhelming support for its SugarCubed Jeans—the original designer riding jeans. The jeans debuted at last fall’s trade markets for release in spring of this year and have been not only a hot seller, but also are drawing media attention. SugarCubed Jeans offer style rarely seen in equestrian apparel.

“There have been other jeans through the years that were supposed to be for equestrians,” Arista’s President Sharie Loychuk said. “But they usually were not very stylish. SugarCubed Jeans began with the cut and style of designer jeans. Then we addressed the needs of riders to create a comfortable, fashionable jean that is great in the saddle, but also looks fabulous before and after the barn.”

SugarCubed Jeans feature a low rise and flared leg with a classic 5-pocket design. The denim is the ideal weight with just the right amount of stretch for a flattering fit. Currently offered in hand sanded classic blue and vintage-type dark denim, SugarCubed Jeans have innovative and unique details that set these pants apart from the rest.

Fine tack stores and fashionable boutiques are offering SugarCubed Jeans in regular and tall sizes. For more information on Arista, visit

About Arista

For more than 12 years Arista has been providing new apparel each season for riders who not only want to be comfortable, but also want to display their sense of style. Arista is available in fine tack shops and boutiques throughout the United States, Canada, The Netherlands, Sweden, Denmark, Norway, Finland, Iceland and Central Europe.