Ariat Takes The Next Step with Handbag Launch

Ariat


Capitalizing on the international success of their performance equestrian footwear, apparel and recently release belt line, Ariat is taking the next logical (and fasionable) step to extend its brand: launching a signature line of handbags. The Ariat handbag line, set to debut in September, will include an assortment of handbags and small leather goods made with the same high quality leathers found in its popular footwear and belt styles.

The handbag collection ranges from designs that coordinate with Ariat's Western and Fatbaby boots to a stylish collection of combined metallic and full grain leather styles with removable charms. The handbags complement any equestrian ensemble, but are also strikingly fashionable for everyday wear. All styles feature Ariat's signature fabric lining and logo. In addition, select styles feature embroidery, studding and rhinestone detailing.

Also included in the line are smaller leather goods such as the Ariat continental wallet, cell phone case and key ring.

As the first manufacturer to incorporate performance technology into its performance footwear and apparel, Ariat is known for its innovation. For its inaugural hangbag collection, Ariat has incorporated many features for today's on-the-go lifestyle including credit card slots, interior pockets capable of handling cell phone, PDA's and cosmetics.

"We developed the handbags and smaller leather goods line to complement the lifestyle of our consumer," says Beth Cross, Ariat's founder and chief executive officer. "Out brand is synonymous with the pulse of the equestrian market, and the development of this line fills the void - our customers want a luxurious handbag or wallet that represents their equestrian lifestyle, yet fashionable enough they can use every day."

Ariat handbags and small leather goods will be offered in a wide variety of sizes and styles including the Corded Cowgirl Collection, Rodeo Roundup Collection, Metallic Mustang Collection, Up in Flames, Rambling Rose, Showdown and Manzanita Collection.

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, belts and apparel. Featuring patented technology designed to deliver stability, durability and comfort, Ariat is the pioneer of integrating athletic shoe technology into equestrian footwear. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800-899-8141 or visit www.ariat.com.



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