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Ariat Ups the Ante at Texas High School Finals Rodeo


Ariat International, the company that created performance riding boots, is raising its profile another step at this year’s Texas High School Finals Rodeo. In addition to being the Official Boot and Belt of the THSRA, Ariat will present the popular 2nd annual “Ariat Olympics” on Ariat Day June 13, and will give the enthusiastic audience a first look at the company’s newest star, The Ariat Rambler™.

The “Ariat Olympics” will take place on Tuesday, June 13 in the outdoor arena after the regular competitions.The ten high school regions will compete in a broad array of fun challenges such as Goat Dressing and a Cowboy Queen contest. The winning region will take home the coveted Ariat trophy, along with a bounty of Ariat merchandise. In addition, Ariat ProTeam members Chad Masters, Stran and Jennifer Smith, and Allen Bach will be in attendance on June 12 and 13 to sign autographs.

Ariat has also chosen the THSFR to unveil the long-anticipated Rambler™ boot, a new style in cutting-edge, durable footwear, at the Cavender’s retail booth. Inspired by the legends of the Old West, the Rambler is a men’s boot that makes a statement with its broad square-toe profile, rugged out-close seams and scoured wood-stained Duratread™ sole. Designed for the guy who wants his boots to look as worn as his jeans.

“Ariat recognizes the passion these young athletes have for their sport and their equipment,” says Beth Cross, Ariat’s founder and chief executive officer. “Our longstanding support of the organization, combined with the exuberant spirit exhibited by the competitors and fans, makes the THSFR an ideal venue to debut a product which promises to be a favorite.”

The Texas High School Finals Rodeo will be held in Abilene beginning Sunday, June 11th through Saturday, June 17th. The top competitors in the Texas High School Rodeo Finals will make up the 2006 Texas State Rodeo team and will compete in the National High School Rodeo Finals (NHSFR). The NHSFR is the "World's Largest Rodeo" and will be held this year July 24- 30, at the Illinois State Fair Grounds in Springfield, IL.

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, belts and apparel. Featuring patented technology designed to deliver stability, durability and comfort, Ariat is the pioneer of integrating athletic shoe technology into equestrian footwear. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800-899-8141 or visit