Ariat - Western Boots


Ariat International has expanded their popular Cobalt™ XR (Extended Range) Technology to the work boot arena. Cobalt™ XR minimizes the effort that the body must exert to maintain balance and momentum, reducing fatigue so you can work hard and work smart in comfort.

Cobalt™ XR Technology will now be featured in the Ariat® Hermosa XR and Armada XR styles, providing a modern work boot with unsurpassed engineering and the most comprehensive new footwear technology on the market.

Equipped with state of the art stability technology featuring integrated cushioning and support that extends into the forefoot area, these heavy-duty boots will help reduce immediate and long-term stress on the body. In addition, the Ariat® Hermosa XR and Armada XR feature X-Static®, a naturally anti-static, odor-eating material located in the lining and footbed of the Hermosa XR and in the footbed of the Armada XR. Utilizing a Duratread™ outsole, combined with a cushioned EVA core, these styles are tough, western-influenced work boots that stand up to the harshest conditions.

“We have re-engineered our cushioning system for work boots, providing the best comfort and support yet,” said Beth Cross, Ariat’s founder and chief executive officer. “Ariat has set a high standard for innovation in technologies by focusing on the functionality of our products and the daily demands of the professional worker. Our goal is to continue to enhance our customers’ lifestyle, on and off the horse.”

The Cobalt™ XR technology was launched in Ariat’s English and Western style boots in Spring 2006. Developed to support and enhance the three stages of a person’s gait cycle, Cobalt™ XR addresses the natural movement of the foot with the combination of cushioning, stability and flex at each separate stage of motion.

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, belts and apparel. Featuring patented technology designed to deliver stability, durability and comfort, Ariat is the pioneer of integrating athletic shoe technology into equestrian footwear. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800-899-8141 or visit www.ariat.com.



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