Ariat Announces Fall Color Palettes for Men and Women's Apparel

Riding Apparel


Ariat International, Inc., the world’s leading manufacturer of English and Western riding boots and apparel, has launched it’s color palettes for men and women’s Fall apparel, setting the trends for the equestrian industry. Color palettes include: the Lavender/Black Collection and the Grass/Red Collection for women, and the Cognac/Loden Collection and the Navy/Orange Collection for men.

The women’s Fall collection includes a complete line of apparel from chic jackets and boucle cardigans to practical insulated flurry pants. This Fall, try the clean architectural lines of the Lavender or Black Alta Jacket and Vest, or cozy up by the fire in the luxurious faux fur hood and cuffs of Ariat’s Grass or Red Chaparral Jacket.

Targeting the needs of the professional rider, Ariat does not disappoint with features such as oversized hoods to fit over a riding helmet on the Apex and Woodside II Jackets, goose down insulation with maximum warmth without the bulk in the Alta Jacket and Vest, and designs that accommodate a full range of motion in the Power Stretch® Zip Top III and Pro Trend Jacket.

While the products are performance-ready, the apparel line is also equally fashionable for the equine enthusiast. Jackets and shirts have a contoured construction and many feature an elongated back, providing extra coverage while in or out of the saddle. Details reign supreme, such as the floral print lining in a Grass or Red Cottonwood Jacket or the multi-colored graphics on the Ariat Logo Hoodies and Tees.

New for Fall 2006, Ariat proudly introduces its Men’s Apparel Collection, designed with technology features and benefits. Featuring color palettes in Cognac/Loden and Navy/Orange, the collection includes both woven and knit shirts with Ariat exclusive Moisture Movement Technology™ and SPF finish. The outerwear collection utilizes premium performance fabrics for maximum protection from the elements with breathability for comfort. A versatile collection for the professional horseman and equine enthusiast.

“Ariat Apparel features technology and quality unsurpassed in the equestrian market,” said Beth Cross, Ariat’s founder and chief executive officer. “The phenomenal range of color and styles for the Fall line brings Ariat to the forefront of performance and style.”

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, handbags, belts and apparel. Featuring patented technology designed to deliver stability, durability and comfort, Ariat is the pioneer of integrating athletic shoe technology into equestrian footwear. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800-899-8141 or visit www.ariat.com.

Ariat is the “Official Apparel Supplier” of the U.S. Equestrian Team. The USEF Apparel Collection by Ariat will debut August 20, 2006 at the World Equestrian Games in Aachen, Germany.



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