Ariat Introduces Performance Apparel With Insect Repellent Technology

Riding Apparel


Your barn is a target location for attacks from annoying and dangerous flying pests. Ariat International, Inc., the leading manufacturer of equestrian riding boots and apparel, has conquered this problem by partnering with BUZZ OFF Insect Shield, LLC to create a premium-line of insect-repellant BUZZ OFF™ apparel and accessories exclusively from Ariat.

Ariat will offer a collection of BUZZ OFF™ garments for those seeking protection from outdoor elements and biting insects. Launching in Spring 2007, performance fabric and construction will be combined with BUZZ OFF™ insect repellant technology - a safe and odorless insect repellant bonded to the fabric of each garment. Products will include: pull-on tights, a zip top, pullover and cap. In addition to the insect-repellant finish, Ariat’s BUZZ OFF™ garments will feature an MMT™ finish that pulls moisture away from the skin to keep you dry and comfortable. A breathable mesh located on the back yoke and upper leg panel of the tights and on the back and side panels of the zip top and pullover provides ventilation for maximum comfort and freedom of movement. The combination of the above offers customers the most technologically advanced performance apparel available.

“We are excited to introduce this exclusive technology to the equestrian industry, “ said Beth Cross, chief executive officer and founder of Ariat. “As a leader in innovative equestrian apparel, our partnership with BUZZ OFF™ Insect Shield, LLC is a natural fit. In addition to superior performance apparel, we can now offer our customers the added benefit of a long-awaited solution to the problem of annoying and potentially dangerous insects.”

BUZZ OFF™ is the first-ever EPA-registered insect-repellent clothing, dramatically reducing the need for bug repellent. It has been thoroughly tested and proven effective on a variety of mosquitoes, ticks, ants, flies, chiggers and “no-see-ums.” Ariat’s BUZZ OFF™ garments repel insects that can carry diseases such as malaria, viral encephalitis, the West Nile virus and Lyme disease by using permethrin, a man-made version of a natural insect repellent. The garments retain their effectiveness against these disease-spreading bugs through 25 washes, and can be machine-washed using standard laundry detergent.

About BUZZ OFF Insect Shield, LLC
BUZZ OFF Insect Shield, LLC introduced the first insect repellent apparel registered by the U.S. Environmental Protection Agency (EPA).

Buzz Off™ Insect Shield Insect Repellent Apparel is the most effective new tool in over 50 years in man’s battle against insects and insect-borne disease – a completely new way to protect against annoying and potentially dangerous insects. Buzz Off™ technology converts ordinary clothing into convenient, effective insect protection. Visit www.buzzoff.com for more information.

About Ariat International, Inc.
Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, handbags, belts and apparel. Featuring patented technology designed to deliver stability, durability and comfort, Ariat is the pioneer of integrating athletic shoe technology into equestrian footwear. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800-899-8141 or visit www.ariat.com.



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