SmartPink Program receives $5,000 Donation for Breast Cancer Research and Awareness

Horse Tack News


Kensington Protective Products recently presented SmartPak with a donation in the amount of $5,000 to support the National Breast Cancer Foundation under the auspices of the SmartPink™ Program. This latest donation brings the total contribution to the national foundation to over $25,000 through the sale of SmartPink plaid products. SmartPak donates 10% of profits from all SmartPink sales.

“The SmartPink program has been a phenomenal success and we are thrilled with this donation to the National Breast Cancer Foundation,” said Becky Minard, founder and vice president of marketing for SmartPak. “Our partnership with Kensington on the SmartPink line has been a wonderful experience. Facilitating this and future donations on their behalf is a great honor.”

The personal donation from Alan Gatto, president of Kensington Protective Products, and Terri Schulte, a National Sales Representative for the company, is just the beginning of Kensington’s commitment to provide on-going support. The company plans to continue their involvement with an annual donation based on the growth of the SmartPink program.

“Both Terri and I were touched by the response of customer letters and phone calls resulting from our involvement with SmartPink,” said Gatto. “Looking ahead, we want to make an even greater contribution through SmartPink to support the National Breast Cancer Foundation. It has been an immensely rewarding experience to give back to the community in this way.”

Kensington worked closely with SmartPak to create the exclusive SmartPink line, the end result has become a must-have-item in the equine community due to its incredible durability, striking pink plaid design and symbolism of breast cancer awareness. SmartPink products include a full line of all-weather horse clothing, equipment bags, halters, saddle pads and more!

“The idea just had the right timing and the right people involved,” recalled Schulte. “We had the synergy to turn an idea into a lasting product line that has not only benefited the industry and the people in it but is also a charity of tremendous importance. We are immensely appreciative to be involved and give back to such a worthy program and cause.”

For more information about SmartPink, visit the SmartPak Web site at www.SmartPak.com or call (800)-461-8898. To learn more about Kensington Protective Products, go to their Web site at www.kensingtonproducts.com. Photographs available.

About SmartPak

Since its founding in 1999, SmartPak has emerged as the unquestioned leader in daily dose packaging of equine and canine foods, medicines and nutritional products. SmartPak was named to Inc. Magazine’s “INC 500” list of America’s fastest growing private businesses in 2005 and 2006, received the 2005 SBANE Innovation Award, and received the 2006 Best Bosses Award from Winning Workplaces, recognizing the potential for progressive management practices and employee empowerment to contribute to business success.

About Kensington

The Kensington Protective Products team has been designing and manufacturing custom equine protective wear since 1959. The Kensington line was launched in 1987 providing horsewear of uncompromising quality and innovation. They are the only fully licensed fabricator of US made 2000 denier ripstop Textilene® in the equine industry.



© 2004-2012 Horse Tack Review



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