Horse Tack Review




Professional's Choice announces the 2006 Dealer of the Year: Jeffers Equine

Professional's Choice


Jeffers Equine’s dedication to customer satisfaction played a large role in earning them the honorable title of Professional’s Choice Dealer of the Year. As the largest privately owned catalog and eCommerce animal health supply retailer, Jeffers has successfully partnered with Professional’s Choice for nearly twenty years.

Jeffers Equine Specialist and Buyer, J.R. Miles, attributes consistent Professional's Choice sales in their stores to its functional product line. “Professional’s Choice products are innovative and horse friendly, making them easy for us to sell,” said Miles. “Professional’s Choice is an outstanding partner we are proud to do business with. They support our sales efforts with national sales ads, which along with their prestigious endorsers accurately represent the products. We are proud to be a Dealer and honored by this award.”

Ruth Jeffers, Vice President and daughter of company founder Dr. Keith Jeffers PhD, said of Professional’s Choice Sales Representative Terry Estes, “He has played a large role in our success with Professional's Choice products due to his extensive equine knowledge. His experience in the business and expertise ensures we always have what we need.”

In recognition of their achievement, J.R. Miles, Ruth Jeffers and her son Alex enjoyed a three day event-filled trip to San Diego, hosted by Professional's Choice.

Dal Scott, Professional’s Choice founder and CEO said, “We are proud to honor Jeffers as our 2006 Dealer of the Year. Our recognition of their sales efforts strengthens the partnership between two equestrian companies who are both passionate about both the industry, as well as providing the highest quality products and service to their customers. Congratulations to Jeffers on this outstanding accomplishment.”

Professional's Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional's Choice has earned the respect of top trainers, professionals and everyday horseman alike.



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