© 2004-2012 Horse Tack Review
SmartPak and Life Data Labs Partner to make Farrier's Formula Available in SmartPaks
Life Data Labs and SmartPak Equine announced today that they have entered into a partnership to make Farrier's Formula available in SmartPaks. Farrier's Formula is the original hoof supplement, and has been shown effective in university studies as well as Life Data's own extensive research.
"Farrier's Formula has been our most widely requested hoof product, and we are delighted to be able to offer it to our customers," said Paal Gisholt, SmartPak's President and CEO. "In getting to know the Life Data team, I have had the opportunity to see their commitment to making a quality product first hand, and their care and attention to product quality is exceptional."
"We are happy to be making Farrier’s Formula available to the many barns and individuals that have adopted the SmartPak feeding system," said Brian Jones, an executive with Life Data Labs. "We took advantage of the extra protection offered by the SmartPak delivery system to create a special concentrated version of Farrier’s Formula that contains the same level of nutrients and benefits of the non-concentrated version. Furthermore, our utilization of vacuum-packaging under nitrogen for delivery to SmartPak allows us to guarantee high levels of Omega 3 and Omega 6 fatty acids, along with Vitamin C, making this concentrate an excellent choice for skin and coat as well as hoof health."
Under the partnership, the companies agreed to a limited exclusivity. SmartPak has agreed not to offer hoof supplements that exactly copy Farrier’s Formula and Life Data Labs has agreed that SmartPak will be the exclusive provider of Farrier’s Formula in daily doses custom-packed for an individual horse. Other terms of the partnership were not disclosed.
SmartPak was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. The SmartPak system has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. SmartPak, which also sells a wide range of horse and rider supplies via its catalog, was recently named to Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year. The company recently opened its first retail store in Natick, MA. For more information, visit www.SmartPak.com
About Life Data Labs
Life Data Labs was established in 1973 with the purpose of determining equine nutritional deficiencies by performing laboratory tests. Dr. Frank Gravlee, the founder of Life Data, has a background in equine medicine. Today, Life Data Labs’ Farrier’s Formula is the number one recommended product by Farrier’s in the United States and has been the number one product for twelve consecutive years according to the American Farrier’s Journal. Marketed worldwide, approximately one-third of sales are international. Life Data Labs ships to the UK, European Community, Canada, Mexico, Middle East, South America, China, Israel, and Japan. For more information, visit www.LifeDataLabs.com