Selected as Top 50 Retail Web Site for 2007

Press Release

Dover Saddlery Inc. announced today that its Web site has been named as one of the Top 50 Retail Web Sites by Internet Retailer Magazine. "What the Top 50 Retail Web Sites have in common is a willingness to innovate and set the standards for what the rest of the industry should be doing," says Kurt T. Peters, editor in chief of Internet Retailer.

The Web site now offers the possibility to shop by riding style as well as by product category, keyword or catalog item number. Customers who are browsing online can have product questions answered via live chat, click to call or e-mail to a product advisor within the Dover Saddlery customer service center. In addition, equestrians can now create a personal wish list within the new Wishlist registry and easily share the items they are interested in with others.

"E-commerce has been a focus of Dover Saddlery for the last five years and we are very pleased to have our web site recognized as one of the Top 50," said Stephen L. Day president and CEO of Dover Saddlery. "Our customers are increasingly using our Web site to shop and we strive to offer the very best online shopping experience for equestrians."

The E-commerce platform and Web hosting for is provided by DMinSite, which specializes in providing e-commerce services to mail order companies. "The M6 Platform from DMinSite is extremely flexible and effective in allowing us to initiate marketing programs," says Jeannine Moore, director of e-commerce at Dover Saddlery.

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