HorsePeople Magazine Debuts; People Who Love Horses Featured

Press Release

LOS ANGELES--(BUSINESS WIRE)--Feb. 23, 2004--HorsePeople, a magazine focused on the people, celebrities and equine athletes who love horses, will launch its debut issue in March. The cover story for the debut issue features Richard Spooner, the Los Angeles-based hunter/jumper star who recently swept the desert horse shows in Indio.

HorsePeople will initially reach 50,000 readers in Southern California through requested and subscription circulation. HorsePeople recipients are homeowners living in homes valued at $750,000 or more in Los Angeles, San Diego, Orange, Ventura, Riverside, San Bernardino and Santa Barbara counties. Advertisers include luxury goods manufacturers, truck/auto manufacturers, home improvement and lifestyle product marketers.

"HorsePeople differs from many of the fine horse publications geared to horse owners," said publisher John Lockhart, who also owns a horse lay-up facility called Goodenough Farms Horse Spa, adding, "We focus on the people who love horses, not so much on the horses. Our photographers show their subjects up close and personal, and our writers go deep with provocative articles about the many intriguing people you find at the barns, stables, race tracks and show arenas in California."

HorsePeople, in a 10 x 12, full-color format, will be distributed to horse enthusiasts of all disciplines, including English, Western and the racing establishment.

"Advertisers should find HorsePeople readers very responsive to purchasing luxury goods, vacations, second homes and automobiles," continued Lockhart. "Advertisers already appealing to horse-owners will discover a new audience with us -- upscale consumers of quality riding gear, fashion, and other goods and services."

Media kits for advertisers are available by emailing or by calling toll-free 888-288-0040. Advertorial services combining articles and product descriptions are also available. Story ideas, profile suggestions and freelance reporter inquiries are welcomed by e-mail.
2004-2012 Horse Tack Review

 Horse Tack Reviews
 Submit Your Own Review!
 Search Review Database
 All Reader Reviews
 Staff Reviews
 Submit a Product for Review

 English Tack Reviews
 Dressage Saddles
 Jumping Saddles
 Close Contact Saddles
 All Purpose Saddles
 English Saddle Fittings/Pads
 English Bridles
 English Bridle Accessories
 English Show Apparel
 English Casual Apparel
 English Chaps/Boots/Helmets
 English Miscellaneous

 Western Tack Reviews
 Barrel Saddles
 Reining Saddles
 Roping Saddles
 Show Saddles
 Trail Saddles
 Western Saddle Fittings/Pads
 Western Bridles
 Western Bridle Accessories
 Western Show Apparel
 Western Casual Apparel
 Western Chaps/Boots/Hats
 Western Miscellaneous

 Horse Gear Reviews
 Horse Boots and Wraps
 Horse Health and Well Being
 Horse Apparel
 Horse Treats
 Horse Miscellaneous

 Barn & Stable Reviews
 Fly Control
 Grooming Equipment
 Stable Accessories
 Tack Room
 Training Equipment
 Barn and Stable Misc

 Barn and Stable Articles
 English Articles
 Feature and Misc Articles
 Grooming Articles
 Horse Care & Health Articles
 Horse Related Gift Articles
 News and Events
 Training Articles
 Western Articles

 Other Features
 About Us / Contact Information
 Articles & Subjects By Date
 Article Archives
 Join Our Mailing List
 Privacy Policy