Professional’s Choice, power-house manufacturer of innovative equine products and 11 time Wrangler NFR qualifier Britt Bockius have joined forces to design and develop a brand new rope and bit collection. After a year of trials and tribulations sparks are going to fly with the release of the “Blue Bolt.” This is the first rope made with a revolutionary new technology ensuring the nylon and poly fibers are consistently spun throughout the entire rope. The result is a rope that has all the important features needed to improve a roper’s catching percentages.

“I’m so excited! This is the best rope I’ve ever used, period! It’s balanced, swings like a dream and really fits my hand. I have to admit that I was skeptical that a rope like this could ever be made, but over the past year of research and development I’ve become a believer. Finally, there is a rope that I’m proud to put my name on. Give one a try, I promise you won’t be disappointed.” - Britt Bockius

And the lightning will be striking with Britt’s NEW Bit Collection. The eye catching signature bits, though modern and stylish, remains strong and effective. The line was designed to accommodate enthusiasts with a wide range of skill; from universal usage to precision in problem solving performance - the Britt Bockius Bit Collection has a bit for you.

Professional's Choice – Leading the industry for the first 30 years was just the beginning.

Professional's Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional's Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional's Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at

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