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Nutrena Remains Official Equine Feed of AQHA

Press Release

February 24, 2004 - The American Quarter Horse Association continues its partnership with Nutrena as the official equine feed. An AQHA Corporate Partner since 2000, Nutrena will add to its sponsorship agenda beginning this year by serving as a presenting sponsor of AQHA test rides throughout the country.

Nutrena is part of the sponsorship team for the AQHYA and AQHA World Championship Shows. Additionally, Nutrena sponsors the Leading Breeder Award of the MBNA America® Racing Challenge. Nutrena also supports the American Quarter Horse Foundation education initiative.

"Nutrena has enhanced our programs immensely since joining our team of corporate partners in 2000," said AQHA Executive Vice President Bill Brewer. "We are thrilled about the renewal of the contract and look forward to continuing our partnership with the company."

As part of Nutrena's support at the World Show, each world champion receives 100 pounds of feed. Nutrena also awards feed at the Bayer Select World Championship Show and the World Show with its Equine Excellence Program, where every competing horse 20 years and older receives two bags of feed.

Nutrena launched, a new interactive Web site designed to provide customers with information they need to select the right nutritional program and provide proper nutrition for their horses.

While you're learning about your horse's nutritional needs at, register for Nutrena's Ride-In-Style Sweepstakes. The Grand Prize is a 2004 Ford® F-250® Pick-Up truck.

John Deere will offer three John Deere® Gator® 6x4 utility vehicles as Quarterly Prizes. Nine Monthly Prizes, $500 Nutrena® dealer shopping certificates, will be given away redeemable at the Nutrena dealer where each winner entered the sweepstakes. Thirty-nine lucky weekly winners will receive a Big D® Nylon Stable Sheet, marked with the Nutrena® logo. Last but not least, 266 people will win a daily prize of five, 50-pound bags of Nutrena® Vitality® or Life DesignTM Equine Feed. View contest details at

For more information on AQHA Corporate Partners, and to view member incentives, visit