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Ariat Launches Innovative Motorcycle Boot Line
Ariat International, Inc., the innovation leader in performance equestrian footwear, has taken the superior comfort and durability that it’s known for and applied its ATS® Technology to a different kind of riding – motorcycles! Ariat® has launched it's new Metal Mounts Collection!
The Ariat® Metal Mounts Collection brings innovation in an assortment of full grain leather boots for men. Understanding a riders’ need for comfort, Ariat applies a unique patent-pending performance technology. The design incorporates peg rests into the outsole, reducing leg fatigue, a must-have when riding for either short or long periods of time. Ariat’s ATS® (Advanced Torque Stability) Technology combines arch and heel support offering enhanced cushioning and stability. The gel pad in the footbed’s forefoot performs as a shock absorber delivering all day comfort.
“Ariat’s launch of a new motorcycle boot collection is marked with our traditional commitment to product excellence,” says Beth Cross, Founder and Chief Executive Officer. “Ariat’s footwear design team has worked closely with motorcycle riders to develop a collection of high performance boots. We are confident bikers will agree Ariat has created a smartly designed line of footwear with only the highest quality of materials. The result is uncompromised quality, durability and unrivaled comfort.”
Ariat® Metal Mounts Collection makes its debut in stores July 2007 in four boot styles including: the mid-calf pull on Alloy H20 with full length zipper; the Carbide H20 square toe mid-calf boot with harness detail; the ankle-length Smolder H20 lace up with front buckle strap; and the Asphalt H20 dual front zip with front buckle strap. Suggested retail price is $139.95.
About Ariat International, Inc.
Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags and belts. Featuring a patented technology designed to delivery stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.
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