Ariat Applies Technology To Men's Western Style Shirts

Ariat


Well-known for being the innovation leader in the equestrian footwear industry, Ariat International, Inc. has applied the same dedication to performance technology to a line of men’s performance shirts that meets the needs of today’s Western consumer.

Ariat® Men’s Shirts are designed for performance in every detail. The unique level of comfort and technology is unseen in any other shirt on the market. Intended for maximum mobility, the sleeves are engineered so you can reach up and out without your shirt pulling. Breathable mesh at the upper back allows air circulation to keep you cool when temperatures are on the rise. The under arm gussets promote ventilation and generous freedom of movement. Whether you are roping in the arena or working on the ranch, Ariat shirts allow you to perform at your best.

While other shirts in the marketplace use heavy weight fabric, Ariat uses lighter materials to provide a soft texture that allows a crease to hold for that crisp, clean look. The advanced performance fabric contains Ariat’s exclusive Moisture Movement Technology™ (MMT). The technology system wicks moisture away from the body to keep men cool and dry during strenuous activity. An SPF finish provides protection against harmful UV rays. The unbeatable comfort combined with exceptional construction results in increased performance and the ultimate western shirt from Ariat.

“Ariat is committed to offering high-quality, innovative performance wear to the professional horseman,” says Beth Cross, Ariat’s Founder and Chief Executive Officer. “We are pleased to provide unsurpassed clothing for the true working cowboy to meet their needs for fit, styling and performance. They can count on Ariat® shirts to work just as hard as they do.”

Ariat® Men’s Shirts are available in yarn dye patterns in an assortment of styles and colors. Beginning in July 2007, the addition of solid twill and pinpoint oxford styling will join the collection. Suggested retail price begins at $49.95.

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags and belts. Featuring a patented technology designed to delivery stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.



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