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Ariat Introduces Rodeo Inspired Belts

Ariat - New Casual and Riding Apparel

Ariat International, Inc., the company that revolutionized the equestrian marketplace by pioneering performance footwear, introduces a collection of belts inspired by rodeo competitors to top off the company’s already popular line of men’s and women’s small leather goods.

The Ariat® Trail Rider Collection and Ariat® Western Show Collection are an assortment of men’s belts designed with heavier weight leather providing a “broken-in” feel. As further evidence of Ariat’s commitment to incorporating unique performance features into its array of products, Ariat belts feature the patented Grip Strip™ technology. This system prevents the belt from side-to-side sliding and keeps the buckle centered. The tapered buckles and custom-designed, signature hardware are exclusively designed for Ariat. The detailed craftsmanship stands out in any crowd.

Unlike any other major boot manufacturer in the industry, Ariat belts are crafted with the same leathers and other design elements from Ariat’s best selling footwear. A perfect compliment to your favorite Ariat boots or as a finishing touch on any outfit. Featuring only the finest full grain leathers including shoulders, bullhides and exotic prints, the belts also feature leather linings for maximum durability, which allow them to stand the test of time.

“At the heart of every Ariat belt is our unmatched commitment to quality, durability and comfort,” says Beth Cross, Ariat’s Founder and Chief Executive Officer. “From professional competitors to equestrian enthusiasts, Ariat’s belts provide our customers with both an authentic look and a performance edge.”

The Trail Rider and Western Show Collections are comprised of an assortment of styles. Suggested retail price range from $46.95 - $89.95.

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags and belts. Featuring a patented technology designed to delivery stability, durability and comfort, Ariat is the pioneer of integrating athletic shoe technology into equestrian footwear. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit