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Barrel Racers Rave about Professional's Choice Hot New Two-Tone SMB Elite Boots
It’s well known that barrel racers love bright electric colors, and the folks at Professional's Choice knew just where to take it. At the Denver Market this past January, Professional's Choice decided to float the idea of a new two-tone boot. They took along about a dozen color combinations just to see how well they would be received. They had no idea of the huge response they’d get.
Requests for the two-tone boots were overwhelming and Professional's Choice selected the four most sought after combinations and went into production as soon as possible. The new colors: pink & purple, lime & purple, black & pink and crimson & black were released in the spring. The orders just kept coming in and now the hottest new SMB Elite boots are also available in a Value Pack.
“We knew there was a market for the two-tone boots, but we really underestimated how popular they’d really be. We were pleasantly surprised by the reaction we got, to say the least.” stated Monty Crist, VP Sales & Marketing.
Top barrel racers using the new two-tone boots are 2007 World Champion Mary Burger, World Champion contenders Brittany Pozzi and Tana Poppino as well as 11 time World Champion Charmayne James who has a well known fondness for pink!
Leading the industry for the first 30 years - and that was just the beginning.
Professional's Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional's Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional's Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.
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