Horse Tack Review

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Equilite Inc

Equilite Inc., the makers of the award-winning Sore No More® line of liniments and shampoo, has launched a new website loaded with resources for horse owners. Among the assets on are a 23-minute film, dealer locator and articles. This is good news for small and large animal owners everywhere who can now benefit from direct access and information about Sore No More™ products and homeopathic solutions as well as general information about creating a more natural approach to horse health care.

Stacey Small, founder and CEO of Equilite Inc., created the all-natural line of Equilite products after an intense study of traditional herbal remedies and natural supplements in the 1980’s. The line quickly became a favorite of riders in search of effective and safe products. After repeatedly hearing success stories shared by her customers, Small knew a website devoted to Sore No More® would help horsemen everywhere.

“There was a need for a website that focuses on the Sore No More® products,” comments Small. “Many people are embracing a return to more natural products, including Arnica. We think this website will serve as a resource for them.”

The new website has an accessible, easy to use design. A drop-down menu has links to brief descriptions of each popular Sore No More® product: liniment, gelotion, shampoo and “The Sauce,” a sugardine solution that is perfect for abscesses, thrush, rain rot, scratches and more.

Sore No More® arnica-based cooling products have been internationally recognized. First as a liniment and now as a Gelotion, pre-moistened towelettes and massage shampoo, Sore No More® has revolutionized the industry and has proven to be a mainstay in the tack trunks of Olympic medalists, world-class equestrians, rodeo stars, racetracks and in pony club barns across America. Among the fans are Cowgirl Hall of Famer Sharon Camarillo and Olympic medalists Anne Kursinski and Steffen Peters.

For the last fifteen years, Equilite Inc. has been a valuable advocate and leader in all-natural products and supplements. In recent years Equilite Inc. launched the successful Ambassador Program and Visiting Vet and Professionals Program (VVPP), a program that allows horse owners access to some of the leading professional horse health care providers at Equilite booths stationed at horse expos and tradeshows throughout the year.

For more information on Sore No More® products please go to or

About Equilite Inc.

Headquartered in Pottstown, PA, Equilite Inc. is the creator of all-natural botanical products for animals. Equilite is best known for its award-winning Sore No More® Arnica-based herbal liniment line. Equilite’s product line also includes herbal supplements, and the Botanical Animal™ Flower Essence line for both small and large animals. For additional information on Equilite or its products please visit