New Formula 707 Equine Pastes Are Convenient Way to Give Just the Right Dose At Just the Right Time

Horse Supplements

A new line of Formula 707 Equine Pastes in convenient oral syringes has been introduced by the John Ewing Company. Joining Formula 707 Restore Electrolyte Paste, which was launched earlier this year, will be Formula 707 Pro-Zy-Max Paste, a pro-biotic to flourish or reflourish bacteria in the gut; Formula 707 Performance Paste, a quick energy source for equine athletes; and Formula 707 Calming Essentials, which contains L-Tryptophan and other ingredients to help calm horses in stress situations. This is a convenient way to give horses just the right dose, of just the right thing, at just the right time, said John Ewing Company President Chris Shaver.

Shaver noted that many supplements are intended to be given with feed, but that there are many situations, such as when traveling or in competition, when stopping to get out the feed bucket is not a viable option.

With Formula 707 Equine Pastes, you don't have to feed in order to administer a beneficial supplement, Shaver said. And because you administer all of them to the back of the tongue, they go to work right away.

Shaver said the new line would be packaged in eye-catching self-merchandising cartons, perfect for shelf or counter. The individually packaged syringes are just the right size for the tack box or glove compartment, Shaver said. And if you put them near the cash register, they make an ideal impulse item.

For more information, contact John Ewing Company at 800-525-8601 or visit online at

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