Ariat Launches Men's Performance Casuals

Ariat


Ariat International, Inc., the pioneer of the application of athletic shoe technology in performance equestrian footwear, presents a stylish line of Fall 2008 footwear from their Ariat Casuals category. A natural expansion to the Ariat Casuals division, Ariat introduces the Calistoga Collection, a flexible yet rugged, sport-inspired line of footwear for Men.

Marking the debut of a casual footwear line for men, the Calistoga Collection is a natural addition to Ariat Casuals featuring Strobel construction, waterproof leather uppers, and a new hybrid ATS® Technology footbed. The lightweight and supportive Strobel construction provides the forefoot flexibility of athletic footwear to aid in your walking motion. The moisture wicking, antibacterial insole serves as a footbed, midsole and shank stabilizer. Unique to the insole is the use of Z-Cell Technology, injected molded EVA with a PU compound encapsulated into the forefoot metatarsal and calcaneous zones. In addition to a cushioned EVA bed compound, a shock attenuating EVA compound is co-molded to the bottom plate of the heel bed to address heel strike as well as being layered to the forefoot top plate to enhance toe off function. The bottom plate reveals a lowered durometer cushioned EVA blend in the forefoot and heel to enhance cushioning. The stabilizing orthotic is TPU providing proper torsional stability.

The everyday wear collection includes Connor, a lace up shoe, Matthew, a lace up ankle boot, and twin gore slip on Brady and twin gore ankle boot Dillon featuring mudguards built of Tech Tuff leather for enhanced durability and waterproof protection.

“We set out to develop the perfect men’s casual shoe,” says Beth Cross, President and CEO of Ariat. “From the upper to the sole we provide a combination of great styling and ultimate performance.”

The handcrafted styling and comfort technologies as seen in the Fall 2008 styles combine to make Ariat’s casual footwear the perfect choice for your active lifestyle. Whether you're out running errands or just kicking back on the weekend, Ariat Casuals offer versatile comfort, durability and style. The Calistoga Collection will be available at retail in August 2008.

About Ariat International, Inc.

In 1992, Ariat was founded with one simple objective - to provide the most technologically advanced riding boots for the world’s top equestrian athletes. Today, Ariat is the leading performance footwear and apparel brand for equestrian athletes around the world. Ariat footwear integrates premium, handcrafted leathers, traditional construction, and leading-edge performance technology.

In response to requests from riders around the world, Ariat created a collection of equestrian-inspired shoes and boots for everyday wear. Combining patented performance technology with fine leathers and custom detailing reminiscent of their equestrian roots, Ariat Casuals come in a variety of classic silhouettes to complement your active, outdoor lifestyle. For more information, visit www.ariat.com.



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