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Ariat Riding Apparel

Ariat International, Inc., the innovation leader in performance equestrian footwear, apparel and accessories announced today their continued partnership with family adventure film, “Moondance Alexander”. The film is based on a true story and follows the journey of a young girl, Moondance Alexander, who discovers a lost pinto pony named Checkers. Convinced that Checkers is a champion jumper, Moondance is determined to help him realize his full potential.

In addition, to providing extensive Ariat Show Apparel and English riding footwear for the film, Ariat will be participating in the “Moondance Alexander” booth with Twentieth Century Fox Home Entertainment at the 134th 2008 Kentucky Oaks and Derby on May 2 and 3. The booth staff will be outfitted in Ariat apparel and fans can stop by for a special Ariat give-away.

“Ariat is proud to be associated with the inspirational movie ‘Moondance Alexander’ and we are thrilled to extend this partnership beyond the film to the fans of the Kentucky Derby,” said Beth Cross, President and CEO of Ariat International. “The film delivers a strong message that perseverance, loyalty and individuality is what it takes to reach the winner's circle. This theme truly resonates with us as a brand and with our customers.”

Moondance Alexander garnered numerous awards in 2007 including the Dixie Film Festival Award for Best Feature Film and Outstanding Actor/Actress in a Motion Picture, the LA Femme Film Festival Award for Best Screenplay by Michael and Janeen Damian and the Newport Beach Film Festival Award for Best Family Feature Film. Moondance Alexander is now available on DVD.

About Moondance Alexander

Moondance Alexander is inspired by a true story and features an all-star cast, including Don Johnson, Olympic-skating silver medalist Sasha Cohen, Lori Loughlin and Kay Panabaker. Life is a rough ride for awkward, friendless, 15-year-old Moondance (Panabaker). But when a Pinto pony named Checkers leaps into her life, Moondance pursues a dream she never knew she had. Convinced that Checkers has champion potential, she enters him in the Bow Valley Classic, and in the process learns only perseverance lands you in the winners circle. Directed by Michael Damian, and featuring an irresistible soundtrack, Moondance Alexander is an uplifting story the whole family will enjoy.

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit

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