Ariat Debuts New Quincy Collection for Fall 2011

Western Apparel


Ariat International is known for staying on the forefront of emerging trends that can be interpreted back to the western market. Ariat is proud to debut The Quincy Collection, designed in collaboration with Quincy Freeman, a design ingénue and respected rodeo competitor. Ariat discovered Quincy’s innovative design talent and partnered with her to create a contemporary, eclectic collection combining screen-print, embroidery, and rhinestones. The Quincy Collection is an authentic assortment that is both hip and current with a tattoo and Mexican inspired flair. This collection is for a youthful-minded customer who likes to make a statement and show individuality. She might be a true horseman with a non- traditional look, or simply someone who appreciates the vibrant lifestyle of the cowgirl. Above all, she is a trendsetter and her peers look to her for inspiration.

“Ariat searches the country looking for new trends, and product innovations that we interpret to our western market. We discovered Quincy’s custom-painted tack on the competitive rodeo circuit, and recognized she had a unique look that Ariat customers would love,” says Shane Johnston, director of western footwear at Ariat. “We think western consumers will appreciate her fresh, hip design.”

The Quincy Collection will consist of five boots, four for women and one for men with a suggested retail price of $399.95. In addition to footwear, the collection will consist of a unique collection of women’s tops and three belts, two for women and one for men. The Quincy Collection is set to launch August 2011 (Quincy apparel in September 2011) and will be available at Western retailers, boutiques, limited independent casual doors, and catalog.

The footwear collection will offer leather and rubber soled boots ranging from a wide square toe to a pointed snip toe. Women’s boot styles include: Holly Rose, Nevada Rose, Bronco Billie and Rodeo Rosita. Men’s boot styles include: Lefty Luck.

About Ariat International, Inc. Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.



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