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A Fly Mask that both Protects and Stays Put!

Horse Care Press Release

PHOENIX, Ariz. – (March 18, 2004) When fly season swoops in, horse owners know it’s time to protect their animals from the invading menace. They also want insect protection that stays put and won’t end up lost in the pasture.

In a recent survey, 88 percent of horse owners said they seek a more effective closure to keep horses from rubbing or pulling off masks. Farnam’s new SuperMask II with double-latch closure now keeps masks twice as secure, and stays on even during horseplay.

The mask is constructed of a 2000 denier “Rip-Block”™ material that is durable for stabled or pastured horses. It features a “no vision obstruction” design that allows horses to see clearly and protects eyes from flying insect irritation and disease as well as airborne dust, dirt and debris. The mask fits the horse’s head snugly, so flies can’t sneak under the mask. In addition, the mask offers UV protection and helps speed healing after eye injury.

“This new mask design provides the solution to the No. 1 problem identified by fly mask users, which is that masks come off too easily,” said Liz Bishop, marketing manager for Farnam’s fly control products. “The double-latch uses a two-step hook and loop closure that provides twice the staying power as any other mask. Who wants to fetch their horses after a turn-out only to find that the fly masks are missing or torn-up?”

The mask comes in a variety of sizes, packaged in a size-specific, color-coded box for easy identification. A version with soft, sewn-in mesh ears that allow the horse’s ears to move is also available.

For information on Farnam fly masks or other horse products, in the United States call toll free at (800) 234-2269, direct at (602) 285-1660 or go to on the Internet. Founded in 1946, Farnam Companies, Inc., is a privately held company and a leader in the animal health products industry.

Farnam – We Make Life Better for Animals and Their People SM