Farnam Horse Products Woos Canadian Market

Horse Health Press Release

Long-Standing Phoenix-Based Company To Expand International Profile - PHOENIZ, Ariz. – ( April 13, 2004) Farnam Horse Products has aimed its attention at Canadian horse enthusiasts through heightened advertising campaigns and increased availability of its signature products.

Farnam will feature Bronco® Equine Fly Spray and offer consumer coupons for the SuperMask® Horse Fly Mask and SuperMask with Ears at point-of-purchase and through select publications, including Horse Sport, Horse Canada, Pacific & Prairie Horse Journal, Horse & Pony and more. The company will also add two more products previously unavailable in the Canadian market: H.B. 15™ Biotin Hoof Supplement and Weight Builder™.

“Canada has a diverse and devoted horse community, and Farnam is a long-standing, trusted provider of quality horse products here in the United States. We’ve sold our quality products in Canada for years—but are now stepping-up our outreach to horse owners and riders there to provide them with increased access to our product lines,” said Chris Jacobi, president of Farnam Horse Products Division.

Farnam will also participate this year in the consumer products exposition portion of the world-famous Spruce Meadows show jumping championship held in Calgary from September eighth through the 12 th, and the Royal Winter Fair trade show in November, Jacobi added, to further boost the company’s presence in the Canadian market.

As a corporate sponsor of the American Quarter Horse Association (AQHA), Farnam provides a special offering of its Vetrolin® products to association members. Benefits extend as well to Canadian affiliate members of the AQHA. The renowned Vetrolin grooming line, which includes Vetrolin Liniment, Shampoo and Bath, has been sold in Canada for several years. Vetrolin Liniment revitalizes and helps relieve minor soreness, stiffness and inflammation; Vetrolin Bath protects skin and coat with conditioners, vitamin E and PABA sunscreen; and Vetrolin Shine protects the coat from wind, weather and sun.

Weight Builder is a premium, high-calorie supplement designed for body condition and fuel performance.

Bronco Equine Fly Spray, also available in Canada, contains pyrethrins and permethrin, and repels and kills stable, horse, face, deer and house flies, as well as mosquitoes.

SuperMask Horse Fly Mask and SuperMask with Ears are patented designs that provide superior fit and durability, and are the best-selling masks in the Canadian market.

For more information about Farnam Horse Products, call toll free at (800) 548-2828 in Canada, (800) 234-2269 in the United States, direct at (602) 285-1660 or go to farnamhorse.com on the Internet. Founded in 1946, Farnam Companies, Inc., is a privately held company and a leader in the animal health products industry.

Farnam – We Make Life Better for Animals and Their People SM
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