The Blood-Horse Announces New Electronic Edition - Coming Summer 2004

Horse Press Release


LEXINGTON, KY-- Blood-Horse Publications, a multimedia publishing company that traces its roots to 1916, announces The Blood-Horse Electronic Edition: a complete digital edition of The Blood-Horse magazine, the Thoroughbred industry's leading news and information magazine, coming Summer 2004. The Blood-Horse is the second North American equine publication to offer an electronic edition. Earlier this month, The Horse: Your Guide To Equine Health Care, also published by Blood-Horse Publications, launched an electronic edition.

An electronic edition of a publication is not a Web site but rather an exact digital copy of the printed magazine that is downloaded to a subscriber's personal computer. It can be downloaded instantly anywhere in the world and is completely searchable. It is ideal for subscribers who experience mail delivery delays and for subscribers who live in foreign countries.

Major features of The Blood-Horse Electronic Edition will include:

* Instant Delivery: Subscribers around the globe will receive same day delivery.

* Comfortable and Efficient: Provides the same user comfort as its printed counterpart with additional efficient and interactive features.

* Searchable: Readers can instantly research topics in both current and past issues.

* Easy to Use: Subscribers receive a free personalized copy of NewsStand Reader software to download, read, and manage their issues.

* Economical: Subscribers in North America, Europe, Asia-or anywhere else in the world-pay the same annual subscription price.

"In addition to being so useful to our subscribers, the electronic edition will also give our advertisers a real bonus. Electronic Edition readers will be able to actually click on an advertiser's ad and jump directly to that advertiser's Web site, serving both the reader and the advertiser," noted Jim Cox, advertising director for Blood-Horse Publications. "Offering this revolutionary new electronic edition is just one more reason that Blood-Horse Publications is the time-honored industry leader in delivering news and information to the largest audience available."

To sample a free copy and experience an electronic edition magazine, visit: http://www.thehorse.com/sampleissue/

The Blood-Horse Electronic Edition provider will be NewsStand, Inc., the leading international digital distributor for newspapers, magazines, and other print media. Currently, the company delivers more than 100 titles to customers in more than 100 countries.

About Blood-Horse Publications

Blood-Horse Publications publishes The Blood-Horse, the company's flagship publication and the oldest continually published North American Thoroughbred magazine; The Horse: Your Guide To Equine Health Care, a monthly equine health care magazine; TBH MarketWatch, a newsletter for Thoroughbred investors; the official Kentucky Derby and Breeders' Cup souvenir magazines; Auction Edge; and Keeneland magazine. In addition, Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of leading Web sites including bloodhorse.com, TheHorse.com, StallionRegister.com, and ExclusivelyEquine.com, the official store of Blood-Horse Publications.

To subscribe to any Blood-Horse Publications' publication, or for more information, call toll-free: 1-800-582-5604.
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