Horse Tack Review




Two Industry Leaders Join Forces

Press Release


Purina Mills and the National Cutting Horse Association Announce Partnership - (Fort Worth TX) — Purina Mills®, LLC and the National Cutting Horse Association are excited to announce a new sponsorship agreement centered around the launch of a new Premium Horse Feed, Ultium™ Competition Horse Formula.

“We’re happy to announce this new relationship with the NCHA,” said John Hamilton, Purina Mills Sr. Marketing Manager/Horse Business Group. “This partnership aligns Purina Mills, the market leader for premium researched feeds with one of the premiere equine associations. The affiliation between the two organizations is natural as we have similar target audiences.”

In order to maximize the impact on the NCHA grassroots membership, Purina Mills will initiate its new relationship with NCHA by participating in Lucchese/NCHA Weekend, June 4-6, 2004. The “Biggest Weekend Cutting” held at 25 areas across the United States and Canada. Each of the twenty-five locations will use one ton Purina Mills Premium Horse Feed as part of their awards package.

“Initiating this relationship with Purina Mills is significant for NCHA and our members,” said Jeff Hooper, NCHA Executive Director. “The addition of a premiere feed company to our select group of sponsors will be an added boost to our membership.”

The relationship encourages NCHA members to purchase Ultium Competition Horse Formula through a proposed incentive program to structure an awards bonus to both limited age and weekend events.

In 1894, Purina Mills began with a single horse and mule feed, today Purina Mills is the leader in animal science and nutrition. With more than 20,000 feed formulations, there is a Purina Mills product for every animal owner, for the small "backyard" farmer to multi-million dollar livestock operations, for both traditional and exotic animals. Purina Mills is identified by the Checkerboard logo and the “Chow” brand of feed to millions of animal owners.

New patented, proprietary technology is the culmination of decades of Purina Mills equine research. Ultium Competition Horse Formula is the new standard in sports nutrition, allowing world-class equine athletes to compete at their highest levels. For more information on Ultium Competition Horse Formula, log-on to www.ultium.com.

The National Cutting Horse Association is made up of 16,000 members across the United States with a wide range of backgrounds. The sport of cutting has roots in Western ranching traditions, where good horses were a necessity for everyday ranch work and cattle handling. From cowgirls to CEOs, from firefighters to professional football players, the common ground is often in the cutting arena. Each year more than 1,400 NCHA-approved events are held throughout the country with more than $30 million in prize money awarded.

To learn more about the National Cutting Horse Association and the sport of cutting, call 817-244-6188 or visit www.nchacutting.com.
© 2004-2012 Horse Tack Review



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