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American Quarter Horse Association Receives Equine Industy Vision Award
AQHA Press Release
The Third Annual Equine Industry Award has been given to the American Quarter Horse Association for positively impacting the equine world.... Pfizer Animal Health and American Horse Publications are proud to announce that the American Quarter Horse Association has been named the recipient of the third annual Equine Industry Vision Award.
A truly unique honor, the Equine Industry Vision Award is the first of its kind to showcase innovation across the entire equine market, as well as to recognize ingenuity and service. The award was presented to AQHA's Executive Director of Marketing and Membership Services, Don Treadway, during a ceremony held on Friday, June 11, at the AHP annual seminar in Lexington, Kentucky.
AQHA was selected to receive this prestigious honor because of the organization's vast, positive impact on the equine experience world wide. More than just the largest breed registry in the world, the Association focuses on educating those new to the horse industry and making horses of all kinds more accessible to people everywhere.
"AQHA is simply the embodiment of what the Equine Industry Vision Award serves to recognize," said Dan Kramer, Equine Market Manager at Pfizer Animal Health. "For more than 40 years, this unique organization has shaped our industry in a multitude of ways, and its forward-looking leadership suggests that they will continue to do so."
AQHA Executive Vice President Bill Brewer has his sights set on a bright future for AQHA and the horse industry.
"We must work harder to increase the equine industry's market share of the recreational dollar," he said. "We must make it easier for horse enthusiasts to enjoy the equine experience. And AQHA will continue to adapt to the ever-changing marketplace by providing programs and opportunities for people to enjoy the equestrian lifestyle."
The pure reach of AQHA is, in itself, staggering. In 1959 the group's registrations reached 100,000. Just 15 years later, in 1974, 1 million American Quarter Horses were registered with the Association. And, in 2001, that figure rose to 4 million registrations. Currently, the group boasts a membership of more than 350,000 devoted followers of the breed.
AQHA is noted for its strong educational programs. The group's pioneering efforts to support new owners and foster youth development have helped shape the face of today's industry and will continue to do so into the future.
The American Quarter Horse Youth Association (AQHYA) serves the next generation of horse enthusiasts by providing special shows, leadership opportunities and contests in photography, art, speech and judging that help to positively shape their lives. AQHA also supports other youth organizations, like 4-H and FFA.
AQHA members enjoy an unprecedented level of support from their Association. Unique and innovative programs form the backbone of a list of opportunities that provide something for anyone interested in horses. AQHA has led the way in creating activities that go far beyond traditional horse shows and have been emulated by other groups around the world. For example, the Association's Horseback Riding Program allows riders to log hours in the saddle and collect awards for their achievements. The Ride Program provides non-competitive, recreational trail riding events for AQHA members and non-members all over the world.
Getting the American Quarter Horse to the people has always been a strong point of the Association. The group has promoted its breed, and horses of all kinds as well, through television programs such as "America's Horse" (seen weekly on the Outdoor Life Network) and "Wire to Wire" (viewed on ESPN). Affiliate organizations exist throughout the country and around the world to bring programs to local audiences, and corporate sponsorships help raise the breed's profile.
The award-winning America's Horse magazine - the largest equine publication by circulation in the world - is mailed to all AQHA members bi-monthly. AQHA's subscription publications, The American Quarter Horse Journal and The American Quarter Horse Racing Journal give readers in-depth information about their favorite horse sports.
"This award must be shared by the thousands of American Quarter Horse fans, from the owner of one horse, to the leading breeders," said Brewer. "Each one has played a tremendous role in developing the Association into the organization that it is today."