Troxel Recognized as Leading English Headgear Brand by Tack'n Togs '2004
Horse Tack Press Release
For the third consecutive year, Troxel LLC, the leading manufacturer of ASTM/SEI certified equestrian helmets, has been ranked as the top-selling brand of English headwear in Tack'n Togs annual 'State of the Market Report'. Tack'n Togs annual survey is conducted by its research department to provide equestrian retailers comprehensive insight into national trends, and a tool to assist them plan and chart their future course.
"Troxel is very pleased to again be ranked as the top-selling English headwear brand by Tack'n Togs," stated Rick Timms, Troxel's CEO. "Over the last two years we have been dedicated to creating the most innovative protective headgear for the equestrian market and streamlining our supply-chain efficiencies. We've also worked on developing new programs to support our dealers."
During 2003 Troxel focused on three significant corporate initiatives:
* The company carefully evaluated its entire product line, developing new products and significantly enhancing existing products to improve comfort, fit, and aesthetic appeal. As a result, the Orion and Radius helmets were introduced. Both are advanced performance helmets incorporating state-of-the-art design and materials, including the Orion's GPS III, the most advanced fit system in the equestrian industry. Additionally, Troxel's patented Flip-Fold system is now incorporated into all models of its helmet line, the Spirit family of helmets has incorporated a new dial system, and the Grand Prix Classic introduced a new sizing system. New colors have also been added to the line.
* The company carefully evaluated its dealer base of over 1,400 merchants and developed new marketing and communications programs to support all dealers. In addition, Troxel introduced a Gold Program providing benefits for dealers carrying the entire product line, including POP display and shipping incentives, trainer give-away programs and in-store purchase programs.
* The Company moved its corporate headquarters to provide additional space for research and development as well as sales, marketing and administration. Troxel is now located at:
6364 Ferris Square San Diego, CA 92121 1-800-288-4280 (phone) 1-858-527-4888 (fax) firstname.lastname@example.org (email)
Troxel is the world's leading provider of ASTM/SEI certified equestrian helmets for competitive, schooling and recreational riding. Established in 1898, Troxel is recognized for its innovative design and research leadership in helmetry, including award-winning helmets for United States cycling and equestrian Olympic teams. Based in San Diego, California, Troxel now dedicates its resources to equestrian helmets. It has sold over two million certified helmets into the equestrian field. Troxel's CEO, Dr Richard Timms, is a research scientist and former physician specializing in critical care. He is dedicated to developing products that address public health and injury prevention needs.